Director, Partnership Sales
1 month ago
Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.
LEGENDS GLOBAL PARTNERSHIPSDelivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.
PGAAFounded in 1916, the PGA of America is one of the world’s largest sports organizations, composed of nearly 29,000 PGA Professionals who work daily to grow interest and participation in the game of golf.
The PGA of America has enhanced its leadership position by conducting premier spectator events, such as the PGA Championship, KitchenAid Senior PGA Championship, KPMG Women’s PGA Championship, and the Ryder Cup, as well as significant philanthropic outreach initiatives and award-winning golf promotions. PGA Professionals bring energy to the game all around the world through engagement at their clubs and in their communities, inspiring individuals of all ages and diverse backgrounds to learn and play the game of golf.
By the numbers – nearly 29,000 PGA Professionals, 41 PGA Sections, 10,000 Golf Facilities Staffed with PGA Professionals, 2 PGA-Owned Golf Clubs, 32.1M Golfers Reached, 2 Annual Industry Shows, 4 Major Spectator Championships, 3 Junior Championships, 6 Member Championships, 550+ Employees Nationally, contributing to the $84.1B golf industry in the U.S.A., contributing $3.94B annual charitable impact of the industry, and 650M households in 200+ countries and territories reached by broadcasts of PGA Championship events annually.
THE ROLEThe Director, Partnership Sales will be a key member of Legends Global Partnerships team. This role will be focused on executing significant new business partnerships for the PGA of America and will be responsible for generating leads, driving revenue, leading contract negotiations, and working with property leaders and stakeholders both internally and externally. The ideal candidate possesses a strong passion for sales development and positive enthusiasm for collaboration with teammates. The Director, Partnership Sales will report into the Vice President, Partnership Sales, and will work alongside key leadership within the division and across the company.
ESSENTIAL FUNCTIONS- Develop newsworthy innovative partnerships that pioneer new categories, inventory, campaigns/platforms, and/or partner integrations.
- Ability to prospect by performing extensive company and executive research for strategic engagement efforts.
- Construct a prospect pipeline and creative outreach plan (via targeting and qualifying leads through cold calls and referrals) for potential partnership opportunities with regional, national, and international companies.
- Communicate with external executive staff and stakeholders to coordinate meetings and other touchpoints throughout the sales process.
- Collaborate with internal and external staff to plan, ideate, and develop strategic marketing platforms to present to new prospects.
- Coordinate with Legends Global Partnerships teammates to maximize efficiency and effectiveness of sales process.
- Serve as an expert for the group on industry best practices, emerging categories, industry trends, etc. and integrate learnings into the sales process.
- Participate in industry-related events or associations that will enhance Legends’ reputation and potential for success.
- Attend major conferences and special events, building new relationships with agencies, brands and sports and entertainment properties.
- Other duties and projects as assigned .
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree or equivalent education and experience.
- Minimum 8+ years of experience in sports, event, and entertainment sponsorship sales.
- Proven track record in pitching, negotiating, and closing long-term, seven figure integrated marketing partnerships.
- Creativity to develop strategic marketing platforms.
- Knowledge of the broader sports sponsorship and partnership programs in the industry.
- Strong understanding of utilizing different databases to do business research and prospect effectively.
- Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders.
- Capacity to meet challenging sales objectives in a high profile, competitive marketplace.
- Ability to manage a high level of detail across multiple projects and to prioritize efficiently.
- Expertise in identifying opportunities, developing strategies, and negotiating creative solutions.
- Experience in building innovative presentation decks in Keynote or PowerPoint.
- Familiarity with social media marketing and social media platforms.
- Proficiency in Microsoft Office and Google Suite of Services, with a focus on Outlook, Word, Excel, Sheets, Docs, Slides, Drive.
- Possess an optimistic team attitude and competitive desire to be the best.
- Self-motivated with entrepreneurial spirit and ability to work independently.
- Ability to work flexible hours as projects exist across multiple time zones.
- Willingness to travel as needed for various projects.
Remote/Hybrid
PGAA located in Dallas, TX; Legends Central HQ located in Frisco, TX.
COMPENSATIONCompetitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
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