Channel Marketing and Communications Senior Manager

2 weeks ago

Kansas City, United States Abbott Laboratories Full time

Channel Marketing and Communications Senior Manager 

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of.

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  • An excellent retirement savings plan with high employer contribution

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Theâ¯Channel Marketing and Communications Senior Manager - position manages the downstream marketing, communications, and ongoing support of workplace products and segments. The person hired in this role will be committed to understanding customer needs by segment and establishing marketing strategies, campaigns, and communications. Work may include understanding personas and defining and building related content in support of marketing and campaigns. In addition, this person will work closely with sales, customer service, public affairs, and product management.â¯Â 

What Youâll Work On

  • Engages sales, segment clients and target market to understand and develop marketing strategies and campaigns.â¯Â 

  • Collaborates with sales, product management and key customers to create new opportunities to drive growth and/or strengthen our brand position. 

  • Prioritizes opportunities based on input from all relevant parties. 

  • Acts as marketing owner across segment leads.

  • Is the marketing expert to internal and external clients. 

  • Maintains content map that aligns with the annual strategic plan.

  • Supports existing business with marketing communications and guidance for stakeholders. 

  • Refines core positioning and messaging as required for targeted segments. 

  • Works with sales, marketing, and account management to maximize sales of products and retention of clients. 

  • Analyzes marketing performance in the marketplace and develops strategies for segments. 

Required Qualifications

  • Bachelorâs degree 

  • 10+ years of experience as a Marketing Manager, Communications Manager, or Product Marketing Manager (or industry experience demonstrating similar capabilities) 

  • Excellent written and verbal communication skills  

  • Demonstrated content creation experience 

  • Demonstrated marketing campaign creation and measurement 

Preferred Qualifications

  • MBA 

  • Experience leading teams and managing budgets 

  • Proven ability to influence cross-functional teams without formal authority 

  • Self-motivated to multi-task effectively and work in a fast-paced environment 

  • Experience with healthcare or related industry 

  • Experience building outside relationships with KOLs, industry influencers, etc. 

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $125,300.00 â $250,700.00. In specific locations, the pay range may vary from the range posted.

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