Senior Product Marketing Manager, Artist Platform

2 weeks ago

New York, United States Block Full time

Company Description
TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what's next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.
Job Description
We are looking for a seasoned product marketer who can bring analytical thinking, structure, and strong stakeholder management on the path to bringing TIDAL's artist products to life. As an individual contributor Senior Product Marketing Manager, you will be responsible for partnering with our product, engineering, and go-to-market teams to envision, build, and grow our portfolio of artist solutions. Based on deep, ongoing customer discovery and market insights, you'll represent the customer voice in order to influence product strategy and develop the product positioning, messaging and channel strategy to drive key business outcomes. As an early member of TIDAL's PMM team, you will help scale the function by sharing best practices and shaping our culture. This role is remote friendly (U.S. and Canada).
You Will:

  • Lead GTM strategy for artist-facing products
    • Oversee goal-setting, customer insights, market analysis, positioning and messaging and channel strategy
    • Influence product roadmap for TIDAL's artist platform by effectively representing the Voice of the Customer. This involves collecting, analyzing and championing direct customer feedback, synthesizing industry insights, and stretching outside typical product marketing responsibilities to support product development
  • Manage GTM campaigns and partner closely with cross functional teams
    • Oversee and coordinate campaigns and marketing asset development across cross-functional teams (including creative, lifecycle, and artist & label relations) in line with your GTM strategy
    • Monitor and optimize product and feature launches
    • Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
  • Innovate
    • Champion an experimentation culture by testing measurable and scalable programs that can drive meaningful business impact based on learnings


Qualifications

  • 8+ years of experience in growth or product marketing, working on fast-growing technology products (music, creator or consumer a plus)
  • Experience working with product management, engineering, analytics and design to build and scale products
  • Experience using data and analytics to influence product roadmaps and help build great marketing campaigns
  • A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
  • Demonstrated success partnering closely with GTM teams to execute on campaigns (ie. marketing, creative, partnerships)
  • An ability to excel at both the strategic and tactical levels to consistently meet planned objectives
  • Exceptional written and verbal communication skills


Qualifications

  • 8+ years of experience in growth or product marketing, working on fast-growing technology products (music, creator or consumer a plus)
  • Experience working with product management, engineering, analytics and design to build and scale products
  • Experience using data and analytics to influence product roadmaps and help build great marketing campaigns
  • A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
  • Demonstrated success partnering closely with GTM teams to execute on campaigns (ie. marketing, creative, partnerships)
  • An ability to excel at both the strategic and tactical levels to consistently meet planned objectives
  • Exceptional written and verbal communication skills

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