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Product Manager, Marketing

1 month ago

New York, United States Vimeo Full time

As a Product Manager of Marketing & Operations Data this role would be responsible for the accessibility and utilization of data from various areas of the Vimeo business including but not limited to product usage, mobile app engagement, user activity, progressive profiling, and sales data. This role would be the point person across the company for marketing teams to look to for reliable segmentation, targeting, and reporting data that they require. This role would be expected to understand how Vimeo’s data is shared across channels and work to ensure consistent, fast, and reliable refreshes of said data. In addition, this role would be responsible for unlocking new ways in which to gather and execute on marketing and operational insights. 

What you’ll do:

  • Creating audience segments and suppressions within CDP or ESP platforms and routing the datasets into corresponding marketing channels. 
  • Troubleshoot errors within the data with channel owners, engineering teams, and product owners
  • Training & enabling Vimeo employees to be able to scope audience sizes quickly within our CDP or ESP platforms.
  • Deeply understand channel owners needs and motivations to develop reporting that measures our lifecycle communications’ effectiveness and health
  • Drive product strategy around the implementation and utilization of operational data
  • Partner with strategic counterpart to ensure marketing communication platform is utilized for scalability and stability
  • Manage vendor relationships with ESPs, CDPs, and Data Warehouse partners
  • Partner with marketing channel owners to ensure the connection between channel platform and data warehouse
  • Work with upstream Product Managers and Engineers to identify source event data and metadata and negotiate its delivery to the data platform
  • Creating datasets and datamarts within Snowflake and CDP Platforms.

Skills & knowledge you should possess:

  • 3-5 years of experience within marketing operations or data management
  • Demonstrated excellent written and verbal communication skills
  • Demonstrated excellent interpersonal skills, including ability to partner with others and build consensus in a cross-functional team toward a desired outcome
  • Deep understanding of SaaS business model, subscription marketing experience preferred
  • Proven ability to organize and prioritize work
  • Hands on experience working with various ESPs (Salesforce Marketing Cloud & Marketo experience preferred), CDPs (Simon Data), Segmentation tools (Amplitude), and Data Warehouses (Snowflake)
  • Ability to seamlessly collaborate across the teams
  • Ability to craft client presentations and lead presentations to executive leadership
  • Skilled at project management and delivery
  • Basic knowledge/comfort with HTML & CSS, Jinja, Freemarker
  • Proficient with SQL or other Relational Database Programming Language

Targeted Base Salary Range:  $105,300.00 to $160,500.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

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About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

 

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.