Marketing Brand Coordinator-Carolina Herrera

2 weeks ago

Miami, United States PUIG, S.L. Full time
The Opportunity

Puig is a home for Love Brands within a family company that promotes wellness, confidence, and self-expression while contributing to a better world. Present in fragrances, fashion, makeup, and skincare, our Home of Creativity engages through compelling storytelling that resonates with people's emotions, reinforced by a robust ecosystem of founders.

The Puig portfolio includes brands such as Carolina Herrera, Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon’s, L’Artisan Parfumeur, Kama Ayurveda, Loto del Sur, Charlotte Tilbury, Uriage, and Apivita. Additionally, we manage beauty licenses for Comme des Garçons Parfums, Christian Louboutin, Benetton, Antonio Banderas, Adolfo Dominguez, among others.

At Puig, we uphold the values and principles established by three generations of family leadership. Today, we continue to build on that legacy through conscious commitments in our ESG Agenda (environmental, social, and governance), aligning with the UN Sustainable Development Goals.

 

Mission:

The Marketing Brand Coordinator – Casa Herrera will support Carolina Herrera Brand Marketing Manager in developing and leading the brand’s strategy in the region with a focus on Herrera Beauty makeup line and the acceleration of the brand´s niche fragrance collections. Through the creation and implementation of a clear brand strategy, this role will amplify and elevate Carolina Herrera doors across multiple consumer engagement touchpoints.

 

This is a new role within the Travel Retail Americas (TRA) Marketing Team, and will require an entrepreneurial mindset, a dynamic and strategic profile with creative ideas, a strong collaborative spirit, and a hands-on approach. 

What you'll get to do

 

  • Casa Herrera Development: partnering with brands and markets to deep dive on retail opportunities of Casa Herrera projects and report to the brand on its advances.
  • Sales Analysis: Monthly sales tracking to identify new opportunities and boost sales.
  • Strategic Development: Support the Brand Manager to develop and execute strategies for Carolina Herrera especially on the brand´s makeup line and niche fragrances in the Travel Retail Americas market.
  • Retail Eventing: Develop and execute retail eventing tools with the brand to activate with an always on approach in key doors. Focus on building experiences and creating retailtainment opportunities in permanent spaces to drive brand awareness, engaging interactions and boost total sales.
  • Niche Fragrance Acceleration: Lead efforts to accelerate the growth of niche fragrance collections: including the development of comparative olfactive charts per reference, analysis of product positioning and the creation of experience driven marketing strategies to boost productivity per door.
  • Support Retail Design Team, Demand Planning and the Brand Manager with forecasting of Product, Point of Sale Materials (POSM), Sampling, Wrapping materials and Gifts with Purchase (GWPs): Evaluate potential of new launches, support commercial team with distribution and plan of POSM and GWPs by door, maximizing visibility and enhancing the customer experience.
  • Makeup Competitive Mapping: Develop tools such as clear competition product mapping to analyze competitor offerings, pricing strategies, and provide insights to adapt marketing strategies to local opportunities.
  • Support Education Team: Collaborate with the Education team to brainstorm unique Casa Herrera training activities to enhance the training experience for retail staff.
  • Creative Development: Push the barrier of creative out-of-the-box ideas to grow business by considering channel specificities and local opportunities. 
We'd love to meet you if you have
  • 2+ years of experience in product management, marketing, or related roles within the beauty or fragrance industry.
  • Analytical skills with the ability to interpret sales data, market trends, and consumer insights.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Excellent communication and presentation skills, with the ability to influence and collaborate cross-functionally.
  • Organized profile with project management experience and execution of marketing initiatives.
  • Self-starter with a proactive and results-driven mindset.
  • Knowledge of the Travel Retail Americas market is desirable.
  • Cross-Functional Collaboration: Work closely with cross-functional teams including Marketing, Sales, Demand Planning, and Retail to ensure alignment and successful execution of initiatives.
  • Relationship Management: Build and maintain strong relationships with key stakeholders including brand teams, suppliers, retailers, and internal teams.
  • Bachelor’s degree in business, marketing, or a related field. MBA is a plus.
A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package

  • Marketing Brand Coordinator-Carolina Herrera

    2 weeks ago

    Miami, Florida, United States PUIG, S.L. Full time

    The OpportunityPuig is a home for Love Brands within a family company that promotes wellness, confidence, and self-expression while contributing to a better world. Present in fragrances, fashion, makeup, and skincare, our Home of Creativity engages through compelling storytelling that resonates with people's emotions, reinforced by a robust ecosystem of...

  • Marketing Brand Coordinator-Carolina Herrera

    1 week ago

    Miami, United States Puig Full time

    The Opportunity Puig is a home for Love Brands within a family company that promotes wellness, confidence, and self-expression while contributing to a better world. Present in fragrances, fashion, makeup, and skincare, our Home of Creativity engages through compelling storytelling that resonates with people's emotions, reinforced by a robust ecosystem of...

  • Brand Marketing Coordinator

    2 months ago

    Miami, United States Standup Promotions Full time

    StandUp is a Miami-based startup and the fastest-growing marketing firm in Florida. We focus on marketing campaigns for our clients, and we represent our brands in the most exciting way possible to increase their revenue.At StandUp, more than a career, you will have the opportunity of a lifetime to make an impact on a daily basis and make a difference in the...

  • Brand Marketing Coordinator

    2 months ago

    Miami, United States Standup Promotions Full time

    StandUp is a Miami-based startup and the fastest-growing marketing firm in Florida. We focus on marketing campaigns for our clients, and we represent our brands in the most exciting way possible to increase their revenue.At StandUp, more than a career, you will have the opportunity of a lifetime to make an impact on a daily basis and make a difference in the...

  • Brand Ambassador

    1 month ago

    Miami, United States South Shore Marketing Full time

    Job DescriptionJob DescriptionWe’re seeking a passionate Brand Ambassador to be our brand’s face and voice. You will be responsible for improving brand recognition and sales by advertising our products through various media channels as a successful applicant. You’ll collaborate directly with our sales and marketing division to help them meet their...

  • Brand Ambassador

    1 day ago

    Miami, United States South Shore Marketing Full time

    Job DescriptionJob DescriptionWe’re seeking a passionate Brand Ambassador to be our brand’s face and voice. You will be responsible for improving brand recognition and sales by advertising our products through various media channels as a successful applicant. You’ll collaborate directly with our sales and marketing division to help them meet their...

  • Field Market Manager

    7 days ago

    Miami, Florida, United States Amplified Marketing Full time

    This position is responsible for key account management (primarily), ticket management (secondarily), onsite hospitality (when needed), and quality of execution in sponsored suites and sections of our client's sponsorships, as well as coordination of in-market activity. The beer brand's business objective includes key accounts and event/entertainment...

  • Brand Ambassador Marketing Coordinator for Medical Office

    4 weeks ago

    Miami Gardens, United States Medical Office Corporate Full time

    Job Description Job Description We are seeking a Brand Ambassador Marketing Coordinator to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities: Development Marketing for Patients Developing New Lead Generations Conduct...

  • Brand Ambassador Marketing Coordinator for Medical Office

    1 month ago

    Miami Gardens, United States Medical Office Corporate Full time

    Job DescriptionJob DescriptionWe are seeking a Brand Ambassador Marketing Coordinator to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities:Development Marketing for Patients Developing New Lead...

  • Brand Ambassador Marketing Coordinator for Medical Office

    1 month ago

    Miami Gardens, United States Medical Office Corporate Full time

    Job DescriptionJob DescriptionWe are seeking a Brand Ambassador Marketing Coordinator to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities:Development Marketing for Patients Developing New Lead...

  • Marketing Assistant

    3 weeks ago

    Miami, United States South Shore Marketing Full time

    Job DescriptionJob DescriptionWe are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Marketing Assistants continually develop new marketing strategies for our high profile clients within the telecommunications, clean energy, and home...

  • Marketing Assistant

    2 weeks ago

    Miami, United States South Shore Marketing Full time

    We are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Marketing Assistants continually develop new marketing strategies for our high profile clients within the telecommunications, clean energy, and home delivery industries. We support...

  • Marketing Coordinator

    6 days ago

    Miami, United States SH Hotels & Resorts Full time

    Grow with us...SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a hotel brand management company that operates 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties. Leveraging its marketing, design, operational, and technological expertise, SH is the force behind some of the most...

  • Marketing Coordinator

    1 week ago

    Miami, United States Armina Stone Full time

    BRAND MANAGER• Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure qualityand consistency• Develop partnerships and collaborations for marketing to increase brand awareness• Collaborate with Marketing Director to develop marketing strategies and executemarketing campaigns to drive brand awareness in Miami marketSOCIAL...

  • Marketing Coordinator

    3 days ago

    Miami, United States Armina Stone Full time

    BRAND MANAGER• Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure qualityand consistency• Develop partnerships and collaborations for marketing to increase brand awareness• Collaborate with Marketing Director to develop marketing strategies and executemarketing campaigns to drive brand awareness in Miami marketSOCIAL...

  • Marketing Coordinator

    2 weeks ago

    Miami, United States Armina Stone Full time

    BRAND MANAGER• Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure qualityand consistency• Develop partnerships and collaborations for marketing to increase brand awareness• Collaborate with Marketing Director to develop marketing strategies and executemarketing campaigns to drive brand awareness in Miami marketSOCIAL...

  • Marketing Assistant

    2 weeks ago

    Miami Gardens, United States South Shore Marketing Full time

    Job DescriptionJob DescriptionWe are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Marketing Assistants continually develop new marketing strategies for our high profile clients within the telecommunications, clean energy, and home...

  • Brand Ambassador

    1 month ago

    Miami Beach, United States Pinnacle Real Estate Marketing Part time $18 - $20

    Pinnacle Real Estate Marketing is a leading provider of media creation services tailored for realtors listing properties in Florida. We specialize in Real Estate Photography and offer a range of other services to enhance the visual presentation of properties, helping real estate agents attract more buyers and sell properties faster. Our mission is to provide...

  • Director of Brand Marketing

    3 days ago

    Miami Beach, United States Nektova Full time

    Company Description Cornerstone is a leading provider of premium branded consumer electronics, making tech products accessible to businesses of all sizes and industries. With products available in thousands of stores, institutions, and corporations across over 40 countries, Cornerstone is at the forefront of bringing high-end tech to a global market....

  • Director of Brand Marketing

    4 days ago

    Miami Beach, United States Nektova Full time

    Company DescriptionCornerstone is a leading provider of premium branded consumer electronics, making tech products accessible to businesses of all sizes and industries. With products available in thousands of stores, institutions, and corporations across over 40 countries, Cornerstone is at the forefront of bringing high-end tech to a global market. Started...