Director, Marketing and Brand Strategy

5 days ago

Phoenix, United States teamworkonline Full time

Director, Marketing and Brand Strategy

Lincoln Union

Phoenix, AZ

Job Summary:

Player 15 Group includes several companies and many collaborative departments that support the Phoenix Suns, Phoenix Mercury, and Footprint Center.

Would you like to win championships and create sustained success? Player 15 Group is looking for individuals who are committed to pursuing excellence and being a part of creating memorable experiences.

We are seeking an experienced and highly motivated Director of Marketing and Brand Strategy to assist team members with developing the brand marketing strategy for the Phoenix Suns. Reporting to the Vice President of Brand Marketing, this role will oversee the core functions of the Brand Marketing team and key leader in building a world-class working experience for our team members.

What You Will Do:

  • Collaborate with Marketing team leadership to craft the long-term brand strategy and positioning for the Suns.
  • Help lead the development of brand, messaging, and creative strategies that optimally position the Phoenix Suns to connect with our audience in meaningful and impactful ways.
  • Develop and present insightful creative briefs that inspire integrated creative teams to successfully concept "big ideas", activations, and advertising to bring the brand to life across touchpoints.
  • Oversee the day-to-day operations of the Brand Marketing department including progress and performance to ensure assigned work is completed correctly and on time.
  • Collaborate cross-functionally to develop marketing plans and activations to support greater organizational brand strategy and goals.
  • Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
  • Oversee the development of detailed promotional and advertising plans identifying targeted demographics for all team initiatives and events.
  • Strategize and research new marketing trends and practices to apply to team products, shows, events, and designed to acquire and engage fans while driving brand affinity and loyalty.
  • Serve as primary contact for media buying agency placing paid/trade media through various outlets such as TV, radio, OOH, social media, digital, print, and more.
  • Oversee all ticket sales marketing efforts including single game, memberships, premium seating, suites, and retention.
  • Oversee all multi-cultural marketing initiatives.
  • Develop marketing platforms, campaigns and themes that drive ticket sales, partner integrations and merchandise sales.
  • Partner with Business Intelligence and Ticketing to support dynamic pricing and advertising in line with ongoing demand and inventory trends.

What We Need from Our Director of Marketing and Brand Strategy:

  • Background in developing brand strategy and brand campaigns for a public-facing brand or organization.
  • Experience developing creative briefs and positioning statements.
  • Experience conducting and analyzing qualitative and quantitative research with a curiosity for uncovering and applying insights.
  • Experience leading a multi-faceted and dynamic team.
  • Ability to think strategically, consider impacts and dependencies as well as resource needs to achieve targeted objectives and timelines.
  • Membership or loyalty program experience is a plus.
  • Comfortable navigating difficult moments and high-stress situations
  • Strong analytical and problem-solving skills
  • Excellent organization and time management skills
  • Ability to multitask and meet tight deadlines.
  • Great verbal and written communication with diverse stakeholders and channels
  • Be a demonstrated self-starter.
  • Ability to set and manage expectations throughout project lifecycles.
  • Ability to support projects and troubleshoot issues that occasionally occur during evenings, weekends, game nights, arena events, etc.

Experience/ Education Requirements:

  • High school diploma or GED
  • 3+ years of leadership experience coordinating multi-functional teams and cross-channel marketing

What You Can Expect:

The work environment characteristics described here are representative of those that must be met by Director of Marketing and Brand Strategy to optimally perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to transit throughout the arena for long periods of time.
  • This position works mainly indoors, removed from extreme weather; exposure to weather is

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