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Digital Content Specialist

2 months ago

Fort Worth, United States Higginbotham Full time

Higginbotham Insurance, a privately held, independent insurance, financial and HR services firm that ranks within the top 20 nationwide has an immediate opening for a Digital Content Specialist in our Fort Worth office.

Who We Are

Higginbotham is a privately held, independent insurance, financial and HR services firm that ranks within the top 20 nationwide. We have a multigenerational, diverse workforce of more than 3,000 employees in over 100 offices across the U.S., and we are constantly growing.

But through our growth, we haven't lost sight of our values. We are a people-first company that lives by our core values in all that we do. We are family to our employees, accountable to our clients, teammates to our carriers and generous to our communities. We look for people who embody those values because when you join Higginbotham, you become family.

Who We Are Hiring

As a Digital Content Specialist, your primary responsibility is to ensure that Higginbotham's digital presence is engaging, accessible, and aligns accordingly with the company's core values. We're looking for someone with strong communication and collaboration skills to join our performance marketing team to propose, produce, and publish strategic content that promotes brand awareness, showcases our award-winning culture, and helps drive sales. To be successful in this role, you must be able to develop/edit website content, refine website UX/UI elements, and drive continuous improvement to our web and other digital content. A solid grasp of graphic design and content management skills are paramount to this role. As an innovative insurance and financial services firm, our clients and community partners come from a vast array of product and service industries, so exposure to a variety of content development and messaging is the norm. The ideal candidate has strong creative and design skills, loves to collaborate, and thrives in a fast-growing environment.

Key Responsibilities

  • Content Support - Support the marketing department's content marketing initiatives with the planning, execution, and tracking of marketing projects and programs, to include the following responsibilities:
    • Create content for digital assets and social media, collateral development, and creative design support for sales initiatives and various stakeholder events and priorities.
    • Triage/prioritize marketing project requests and meet regularly with Marketing & Communications teammates to discuss current and upcoming projects, prioritize workload, and establish expectations and deadlines.
    • Manage project management platform, including in-bound requests, communication with requestors, project completion tracking, and product delivery.
    • Keep projects on track and on-time by working with the creative team and project stakeholders to establish deadlines and deliver projects on time as well as communicate needed updates or requests.
    • Work with the Social Media Specialist and Internal Corporate Communications Manager to proactively identify marketing content opportunities and solicit content needs to promote regional office features, teammates, and local community involvement.
  • Web Content Management - Leverage a strong understanding of WordPress to develop/augment website content, e.g., landing pages, web forms, and other global digital assets, to include the following responsibilities:
    • Assisting in building out vertical product pages by analyzing website content gaps and SEO analytics, creating SEO and CRO-focused content, and designing new web assets.
    • Creating forms for a variety of internal and external-facing audiences, e.g., RSVP forms, survey data collection, lead generation forms ("contact" and "quote" forms).
    • Creating content for location-specific pages with a focus on local SEO and CRO.
  • Graphic Design - Create/design graphical elements for use in a broad array of marketing assets, including (but not limited to) collateral, social media, digital assets, websites, and client-facing communications.
  • Broadly assist in creative team work review for accuracy and quality across all areas of responsibility.
  • Help identify project success, identify inefficiencies and possible solutions, and provide regular progress updates.

Job Details

  • Full-time in office, occasional remote workdays
  • Fort Worth, TX

Key Skills and Experience Requirements

  • Adobe Creative Suite (three years minimum)
    • InDesign
    • Photoshop
    • Illustrator
    • Adobe Acrobat
    • Premier Pro is a plus
    • After Effects is a plus
  • Microsoft Office
    • Word
    • PowerPoint
    • Excel
    • SharePoint
  • Content management and marketing automation systems (WordPress, SalesForce, Later, eClincher, etc.)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Basic CSS and HTML coding is a plus
  • Website and marketing analytics tools (Google Analytics, HotJar, etc.)
  • Creative writing (website, social media, advertisements, email, radio, etc.)

Qualities of an Ideal Candidate

  • Able to produce quality and timely work.
  • Able to manage multiple assignments in a face-paced environment.
  • Strong eye for design and knowledge of current design trends.
  • Effective, clear writing ability for internal and external audiences.
  • Creative thinker.
  • Attention to detail and pride in work product.
  • Resourceful and enjoys a fast growing, changing environment.
  • Enjoys wearing multiple hats.
  • Thrives in a collaborative team environment while executing tasks independently.
  • Strong communication and storytelling skills.

Experience and Education Requirements

  • 3-5 years of experience in graphic design, web design, and content creation required.
  • BS or equivalent degree in communications or related field (advertising, public relations, journalism, graphic design, etc.).