Marketing Manager

3 weeks ago

Lake Forest, United States Abbott Laboratories Full time

Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis, and treatment of a range of health conditions.

Abbottâs life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. Weâre empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbottâs diagnostics instruments, providing lab results for millions of people.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of.

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  • An excellent retirement savings plan with high employer contribution

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Lake Forest, IL currently has an opportunity for a Marketing Manager within our dynamic Consumer Services and Products business, Rapid Diagnostics Division.  This role has direct responsibility for product launch execution including artwork and labelling development with key external Customers in North America.  This role supports our private label/store brand products with our respective retailers. This role enables the business objectives of the BU by partnering with internal and external business functions, including Customer development teams, towards implementing and managing product lifecycle management, and post-market support that satisfies Customer requirements.

What youâll do

  • Execute new product launches across key accounts in partnership with Sales and Customer teams, ensuring all retailer requirements are fulfilled within the scope of new product launch including new product setup, testing, documentation, and any additional requirements.

  • Drive and facilitate the end-to-end labeling and artwork process via designated design group, agency, or customer artwork partners; provide guidance support to customer quality, regulatory, and brand teams on artwork development.

  • Implement quantitative analyses including sell-through analysis, price analysis, opportunity, and competitive analysis. Utilize Nielsen market data and/or unique customer POS data in the development of customer-specific presentations.

  • Understand trends and market dynamics (industry, consumer, retail, consumer, competitive, adjacent categories) as well as quality and regulatory mandates.

  • Manage and run cross-functional âTrackerâ meetings, monitoring the timing and execution of product lifecycle from launch, transition to phase out.

  • Partner with retail sales force to develop channel strategies and tactics to achieve goals.

  • Employee must work in compliance with ARDx NA LLC QMS and Quality Policy requirements and all EHS requirements.

  • Collaborate with internal and external stakeholders to achieve objectives, including but not limited to the field sales force, legal, regulatory, medical affairs, manufacturing, logistics, public affairs, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.

Requirements

  • BS/BA, and 4-6+ years of experience with progressive responsibility in a marketing role in consumer-packaged goods marketing, health care/device marketing, or a combination of both.

  • Product launch experience with FDA regulated devices or consumer packaged goods environment

  • Demonstrated ability to lead and collaborate with cross-functional teams from idea to launch.

  • Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions.

  • Familiarity with Quality compliant systems for promotion, labeling, regulatory submissions, and control management is a plus.

  • Proven ability to execute complex business plans.

  • Analytical thinker, ability to âfigure it outâ when presented with new challenges, ability to organize and track complex information.

  • Experience with private label/store brands

  • Strong analytical/financial modeling skills

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $95,000.00 â $190,000.00. In specific locations, the pay range may vary from the range posted.

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