Sr. Global Marketing Manager

3 weeks ago

Lake Forest, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our Lake Forest, IL office seeks to hire a Senior Global Marketing Manager position for our Infectious Diseases Business Unit of Rapid & Molecular Diagnostics. This role is responsible for setting the strategy & developing initiatives for the assigned product line (s) to achieve the objectives of the business.  This includes strategic planning, innovation pipeline development, new business opportunity development (products, services, etc), new product introductions through the stage gate process, and on-market product line (s) management.  This position could develop responsibilities for one or more direct reports.  

What Youâll Work On

  • Lead long-term strategic planning & annual global marketing plan development, including market analysis, recommendation, and presentation of proposed strategies & tactics to senior leadership
  • Lead innovation pipeline development, new product development, and new market placement recommendations with accountability across the 4Ps (Product, Price, Placement, Promotion)
  • Lead new product initiatives through stage-gate process in close collaboration with headquarters cross-functional teams, regional marketing, and commercial leadership teams
  • Create global marketing toolkits and training materials for regional adaptations and market launches
  • Understand or global markets & competitive environment that drives adaptation of innovation pipeline and new product requirements based on the changes in the environment
  • Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, legal, quality, compliance, market access, market insights, finance, regulatory, medical, clinical, scientific, operations, public affairs, executive management, health care professionals, etc.
  • Lead one or more direct reports, depending on the specific role scope

Required Qualifications

  • 5-7+ years of experience with progressive responsibility in brand or product management in consumer, health tech, or diagnostics marketing; or a combination of the three
  • BS/BA Marketing
  • Strong strategic thought leadership, written, and verbal communication skills
  • Demonstrated execution of successful tactical plans, on budget and on time
  • Demonstrated cross-functional leadership and collaboration skills
  • Proven ability to develop and execute complex strategic business plans
  • Ability to complete competitive analysis and identify market trends
  • Strong organizational and project management skills
  • Financial acumen & understanding of business P&L
  • Global marketing experience

  • MBA strongly preferred
  • Managerial experience strongly preferred

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $125,300.00 â $250,700.00. In specific locations, the pay range may vary from the range posted.

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