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Sr. Manager, CRM Personalization
4 weeks ago
Company Overview:
Party City Holdings, Inc. is the largest party goods supplier and party retail chain in the world. We are also the country's premier retailer of Halloween costumes, accessories, and decorations. At Party City we like to have fun We are helpful, passionate, and creative. We inspire our customers with exciting concepts, themes and ideas and provide everything they need to bring them to life. We make it easy to create unforgettable moments.
Job Overview:
We are seeking a highly experienced Senior Manager of CRM to lead our customer relationship strategy with a specialized focus on personalization and contact strategy. The ideal candidate will be an expert in using CRM tools and analytics to create personalized customer experiences and develop contact strategies that engage customers across multiple channels. This role requires a strategic thinker with a deep understanding of customer data, behavior analysis, loyalty program strategy, and marketing automation tools with the express purpose of improving customer KPIs.
Responsibilities and Duties:
Develop and implement comprehensive CRM strategies focused on personalization and customer engagement, aiming to maximize customer lifetime value and loyalty. Lead the planning and execution of targeted marketing campaigns based on customer segmentation, behavior analysis, and predictive modeling. Utilize advanced analytics to understand customer needs and preferences, tailoring contact strategies across email, social media, mobile, and other digital channels. Collaborate to create enterprise loyalty program development and strategy for implementation. Collaborate with cross-functional teams, including marketing, sales, and IT, to integrate CRM strategies with broader business objectives. Monitor and evaluate the effectiveness of CRM initiatives, adjusting strategies based on performance data and market trends. Stay abreast of the latest technologies and trends in CRM, personalization, and customer engagement, recommending improvements and innovations. Work with the team to foster a culture of excellence, innovation, and continuous improvement. Manage vendor relationships, ensuring the selection of the best tools, technologies, and services to support CRM objectives. Prepare and manage the CRM budget, ensuring efficient allocation of resources and maximization of ROI.
Skills Required:
This job description provides a general overview of the purpose of the position. While specific duties and responsibilities may evolve, the general objective remains the same: to create personalized customer experiences and develop contact strategies that engage customers across multiple channels and provide strategic guidance to our business.
Skills Required:
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