Marketing Copywriter

tendersglobal.net

Classification Title:

Writer

Job Description:

Writing and Editing – produce content for marketing tactics with an emphasis on digital-first methods. These tactics include display, paid search, video, audio, social and traditional advertising, sponsored content, search-optimized web content, emails, landing pages, video scripts, and offline materials. Shift copywriting approach, as appropriate, for different media or platforms. Push the boundaries of creative excellence, ensuring the highest quality creative output across various mediums. Will work with other members on the team to incorporate copy in other various mediums and ensure it is optimized for conversion. Create engaging copy that effectively meets client objectives, fulfill marketing strategies, and align with our brand platform. Develop breakthrough copy that brings strong ideas to life and is on strategy, on time and on budget across all media channels. Utilize appropriate motivational and psychological methods to drive conversions and engagement.

Content Planning and Research – Work with the editorial team, Director of Marketing, and other staff within the Marketing and Communication Services team to plan content for tactics outline in marketing strategic plans. Work alongside web staff to make recommendations and create effective web experiences. Work with other team members, agencies, campus partners to strategize how content can be repurposed marketing tactics. Create content plans that ensure cohesion and alignment between all marketing tactics. Guard against producing off-putting and/or deceptive copy that may lead to consumer confusion. Carefully review own work for grammar, spelling, punctuation, etc. Scrutinize the syntax and semantics of own copy.

Will contribute to web copy, including page titles and meta descriptions, based on best practices of SEO and align with strategic content plans. Will collaborate with the Web Editor on web sections that focus on enrollment marketing, brand awareness, and thought leadership.

Will work alongside social media team members and videographers to assist in effective marketing copywriting, script writing, and descriptions.

Expected Salary:

$50 – 60K commensurate with experience.

Minimum Requirements:

Bachelor’s degree in an appropriate area; or an associate’s degree and two years of relevant experience.

 

Preferred Qualifications:

A bachelor’s degree and five years of experience; or an associate degree and ten years in an appropriate area of specialization; or an equivalent combination of education and experience.

Ability to develop creative and original copy that aligns with our voice. A great storyteller with a passion for the creative process.

Exceptional conceptual and strategic thinker.

Understands how to craft a story. Gets irony and clever wordplay. Can spot corny puns and poor marketing language.

Strong communication skills, verbal and written (master of spelling, grammar, and punctuation)

Proven ability to build positive long-standing relationships with clients and staff.

Strong design sense; able to organize information in a way that’s easy for the reader. Able to communicate vision to a designer. Able to digest complexity and deliver simplicity.

Solid project-management, organizational and decision-making skills. Able to efficiently handle multiple projects and deadlines.

Understands research and role it plays in the creative process.

Familiar with advanced concepts, practices, and procedures within the field of digital marketing and communications.

Ability to develop creative and original copy that aligns with our voice. A great storyteller with a passion for the creative process.

Exceptional conceptual and strategic thinker.

Proven ability to build positive long-standing relationships with clients and staff.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Remote work, hybrid, or on-site in Gainesville, Florida. Prefer eastern or midwestern time zones, but not limited to, if remote.

Writing samples required when applying.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No

 

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