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Brand Manager

3 months ago


Mt Laurel Township, United States J&J Snack Foods Full time

As a leader and innovator in the snack food industry for over 50 years, J&J Snack Foods provides branded snack foods to foodservice and retail supermarket outlets across the U.S. Its products include such icons as SUPERPRETZEL, ICEE, and Dippinâ Dots along with other key brands like LUIGIâS Real Italian Ice, The Funnel Cake Factory Funnel Cakes, and Hola Churros. J&J also has a strong presence in bakery providing cakes, cookies, and pies to some of the largest grocery and convenience retailers in industry. Our company continues to deliver record sales led by a talented team and a commitment to âFun Served Hereâ.



BRAND MANAGER  



ESSENTIAL RESPONSIBILITIES:



Brand champion and expert while ensuring brand integrity in all aspects.



Responsible for exploring growth opportunities for the business, developing annual marketing objectives, and executing against those goals.



Develop annual marketing plan for their brands, including industry and market trends, competitive analysis, SWOT analysis, product and segment analysis, review of previous year, and recommend plan for upcoming year(s).



Collaborates with Sales organization on mining key insights, developing customer-specific strategies (for top customers), and may on occasion, attend customer meetings.



Leads development of brand selling stories and strategies using data to devise both short- and long-term positions to build the brand and market share



Functions as category expert for the categories relevant to our brands



Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles.



COMPETENCIES:



Self-motivated, able to problem solve, detail-oriented, and able to stay on task.



The requirements listed below are representative of the knowledge, skill, and/or ability required.



Excellent organization and time management skills.



Must be a self-starter and be able to accomplish a versatile and evolving workload. Excellent in all forms of communication.



Skilled at PowerPoint design and ideation.



Creative, conceptual, imaginative while also practical and analytical enough to solve day-to-day problems



Comfortable presenting to executive team and large groups at sales meetings



Innovative, problem solver, flexible, and able to juggle multiple priorities.



Self-motivated, with the ability to multi-task, prioritize, and adapt well to change.



EDUCATION AND EXPERIENCE:



Bachelorâs Degree in Business Discipline (Marketing preferred), MBA Preferred



Minimum 5 years branded marketing experience, food marketing a plus



WORK SCHEDULE:



Hybrid schedule with 3 days required in Mount Laurel, NJ office.



TRAVEL REQUIREMENTS:



15% travel as needed to trade shows and meetings



Job Type: Full-timePay: From $85,000.00 per year



Schedule:



8 hour shift Monday to Friday



Education:



Bachelor's (Preferred)



Experience:



Microsoft PowerPoint: 5 years (Preferred) Branded marketing: 5 years (Preferred)



Ability to Commute:



Mount Laurel, NJ 08054 (Required)



Work Location:



Hybrid remote in Mount Laurel, NJ 08054



BENEFITS:



Medical Insurance



Dental Insurance 



Vision Insurance



Flex Spending Account



Health Saving Account



Life Insurance



Long Term Disability



Tuition Assistance



401k plan 



Employee Stock Purchase Plan 



Paid time off 



Paid holidaysÂ