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Email Deliverability Manager
3 months ago
Groupon is in the midst of a unique transformation phase, offering a challenging yet rewarding environment with ample opportunities for personal and professional growth. Our mission is to restore the company's growth and enhance the value we bring to local vendors through attractive experiences and services for their customers.
The Email Deliverability Manager is responsible for ensuring that Groupon’s email campaigns reach their intended recipients effectively, driving engagement and conversions. This role is critical to optimizing email performance and directly impacting gross profit by addressing deliverability issues and enhancing key metrics.
💪 You'll be spending your time on the following:
Identify and Mitigate Weak Spots
- Conduct thorough analyses to identify weaknesses in Groupon’s email deliverability
- Utilize tools and techniques such as SPF, DKIM, DMARC authentication, sender reputation monitoring, and spam filter testing to diagnose and resolve deliverability issues
Design and Execute Optimization Strategies
- Develop and implement strategies to optimize email deliverability
- Manage the execution of these strategies, ensuring they align with industry best practices and regulations
Reporting and Analysis
- Generate comprehensive deliverability reports for various email types (transactional, triggered, commercial) using tools like Tableau, internal databases, Google Analytics, and event tracking
- Analyze data to provide insights and actionable recommendations for improving email performance.
Metrics Management
- Monitor and report on key deliverability and business metrics, including email sends, soft and hard bounces, feedback loops (FBL), opens, clicks, and orders
- Track sender reputation, inbox placement rates, and engagement metrics to ensure high deliverability rates
Continuous Improvement:
- Independently drive deliverability improvements, measuring success through ongoing analysis of business metrics
- Stay current with the latest trends, tools, and regulations in email marketing to continually enhance deliverability practices.
Troubleshooting
- Create a process of troubleshooting and monitoring performance on the daily basis
- Cooperate with engineering department on identifying and fixing issues
📝 We're excited about you if you have:
- Proven experience in email deliverability management, with a strong understanding of ISP behaviors, email authentication protocols, and industry best practices
- Proficiency in data analysis and reporting tools (Tableau, Google Analytics, SQL, Elastic, etc.)
- Strong problem-solving skills and attention to detail
- Ability to work independently, manage multiple projects simultaneously (Jira, Asana, ...), and meet deadlines
- Great communication skills to collaborate effectively with cross-functional teams (revenue, IT, marketing, ...)
- Responsible and reliable, with a strong commitment to achieving business objectives
- Capable of working independently and delivering results within deadlines
💬 What is our mindset?
- We see ourselves as a sports team, relentlessly striving to assemble the best team with available resources. While maintaining values like fairness, mutual support, and respect, we focus on performance, aiming to build a top-notch organization delivering excellent results swiftly.
- Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly.
- Bottom-up and Top-down Approach: Deconstruct the system into the smallest building blocks.
- Understanding People and Numbers: Clear articulation of key issues and communication of next action steps.
- Execution in Complex Environments: Delivery under pressure, focusing on weeks rather than years during the transformation period.
🥰 Impact
- Thie role is pivotal in ensuring that Groupon’s emails successfully reach their target audiences, driving higher engagement and conversions.
- By optimizing deliverability metrics, this role will significantly enhance the effectiveness of Groupon’s email marketing efforts and contribute to the company’s overall profitability.
Send us your CV. 📧
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings, always check our official careers website at grouponcareers.com.
