Web Marketing Program

Description

We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.

In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.

Dive right in as part of our Web Marketing teams to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI’s Worldwide Marketing teams and businesses, and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects, and receive personal coaching and mentoring from a team of industry-leading professionals.

As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience and Analytics, Technical Content Specialist, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.

Put your talent to work with us Change the world, love your job

About the job:

Our Web Technology program consists of a variety of experiences in multiple web technology functions including Web Content Platforms, Technical Platforms, Search, and Translation Platforms. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product and customer design cycle on the website of an $18B technology company. This program might be for you if you have an interest in:

• Developing and driving a best-in-class website and digital experience for customers looking for information to find, evaluate and design with products, make purchases and get timely support

• Working with IT to launch new innovative, technically credible solutions on TI.com

• Leveraging and analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions

• Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance

Throughout the program you’ll receive hands-on coaching and training to prepare you to deploy into a full-time web technology role. During the program, you will have the opportunity to work in different functions, including:

Web Content and Platforms:

• Learn key platforms (translation, content management, technical support forums, video, product information management and more) and how to use those to deliver content to TI.com and support customer needs

• Proactively source feedback from our business partners, sales team and customers to help inform the TI.com project roadmap and identify opportunities to optimize various areas of the website

• Participate on key projects to test new platform functionality

• Lead web competitive research and analysis efforts

Search:

• Learn how search is different at TI than other companies & help develop custom solutions

• Participate in research assignments

• Analyze and review search data, report out insights across search engine optimization (SEO) & on-site search

• Participate in SEO & on-site testing efforts to ensure low risk launches

You will also get the opportunity to gain hands-on experience with other partner organizations such as Portfolio & Product Marketing, Digital Experience Operations & Analytics, Information Technology and User Experience & Design.

Qualifications

Minimum requirements:

• Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.

• Cumulative 3.0/4.0 GPA or higher

Preferred qualifications

• Experience in search engine optimization (SEO) or information architecture

• Familiarity with:

• How to leverage a website as a marketing tool

• Web design principles

• Channels that drive traffic to a website

• Basics of eCommerce

• Ability to analyze data, gain insight, and create recommendations from the data

• Demonstrated curiosity with strong analytical and problem-solving skills

• Excellent communication skills to simplify technical concepts

• Ability to work in teams and collaborate effectively with people in different functions

• Demonstrated ability to build strong, influential relationships

• Ability to consult and influence without authority

• Ability to work effectively in a fast-paced and rapidly changing environment and navigate ambiguity

• Ability to take the initiative and drive for results

• Strong project management and program management skills that enable on-time project delivery

• Process-oriented mindset

• Proactive with the ability to apply an appropriate sense of urgency

• Basic Knowledge of JIRA/Confluence

• Preferred, but not required, experience using:

• Adobe Experience Manager, Adobe Digital Asset Manager, video management platforms, translation services platforms, Google Search Console, Product Information Management, etc.

• Google Analytics, Google Looker Studio, Spotfire

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.

• We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI

• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.

About Texas Instruments

As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.

Status Regular

Job: Marketing

Primary Location: US-TX-Dallas

Work Locations: Dallas > South Campus Dallas

Req ID: 24000527