Brand Events Specialist

The Marketing Events Specialist is primarily responsible for planning and execution of Heartland Dental events to achieve world-class in-person, digital, and virtual brand experiences.  Essential to the role will be a keen understanding of what excites and delights our audiences, the building and maintaining of strong relationships with internal and external customers, and a deep understanding of the role events and digital marketing can play within the overall brand marketing strategy.  

This role reports directly to the Marketing Events Manager and serves as a key member within the Marketing Communication & Events team, supporting the overall company and brand goals.

Key Responsibilities:

• Optimize the overall marketing and company goal strategies by employing innovative virtual and in-person event best practices to attract and engage select audiences.
• Engage supported doctors and team members, prospects, and attendees by creating memorable, and meaningful, world-class experiences, including but not limited to the Hygiene Director’s Club incentive program and Heartland Dental Winter Conference
• Initiate seamless flow of company event planning by proactively and collaboratively defining scope, adhering to pre-determined budgets, and desired results.
• Ensure overall business goals for the event are achieved; partner with doctor, Hygiene, Campus, and affiliations business units to plan and deliver events designed to increase engagement.
• Proactively develop timelines and  checklists to reflect the full program scope, and partner with other internal departments and parties outside the organization for execution.
• Ensure event contracts are focused on target pricing, include appropriate space, allow for flexibility and growth, and contain optimal concessions based on program needs.
• Establish and measure against KPIs and manage progress to achieve optimal marketing value
• Develop and maintain quality working and collaborative relationships with internal and external customers, interacting with professionalism and respect
• Continually research new vendors who can provide cutting-edge, innovative/creative, and highly cost-effective services that match company standards and exceed attendee expectations.
• Integrate digital experiential elements, such as webinars and live streaming, seamlessly into in-person experiences as appropriate.
• Partner with internal and external stakeholders for cross-promotional opportunities, including, but not limited to speaking engagements and innovative lead generation event concepts.

Minimum Requirements:

• Hybrid work schedule after training period. WFH will be dependent upon event needs.
• 10% travel.
• Bachelor's degree; and at least 2 + years’ experience in planning events from concept to on-site execution.
• Superb communication and collaborative skills, thorough understanding of event planning elements.

Desirable Qualifications:

• Strong collaboration skills and ability to lead group planning discussions.
• Experience integrating digital elements into live, in-person events, preferred.
• Strong problem-solving skills and intellectually curious
• Superb verbal and written communication skills
• Strong computer skills, including experience with Microsoft Word, Outlook, Excel, and PowerPoint
• Understanding of event planning components, including Banquet Event Orders and Audiovisual needs
• High level of maturity, personal initiative, and sound judgment; a proactive self-starter
• Highly collaborative with co-workers to accomplish tasks, thrives in a team but can also work individually taking tasks from start to finish.

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment with the protections of federal, state, and local laws affording equal opportunity in employment.