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Sr. Analyst, Customer References

2 months ago

Remote, United States Salesforce Full time
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Who We Are :

At Salesforce, we are the Customer Company - we inspire the future of business ‌with CRM + AI + Data + Trust. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place

The Customer Reference Program facilitates conversations between influential customers and potential customers to learn about their success journey to accelerate deals and ultimately impact sales for the business globally. While Salesforce helps facilitate these conversations, Salesforce is not in the room, allowing for authentic, transparent conversations between our customers and ultimately building trust with Salesforce. This program is one-of-a-kind at Salesforce. Customer Reference Programs are defined within the industry as peer-to-peer marketing.

Role & Responsibilities
  • Develop a pipeline of customer references to be used in both 1:1 and 1:few engagements
  • Build relationships with internal partners and stakeholders including Sales, Customer Marketing, Enablement, Product Marketing
  • Manage & host Customer Roundtables without Salesforce "in the room"
  • Manage and fulfill incoming Deal Support Request's from Salesforce's CRM
  • Facilitate 1:1 Customer Reference conversations
  • Identify new customers to serve as references and add qualifying information to our database
  • Track all Customer Reference activity and outcomes
  • Execute any enablement initiatives for awareness and promotion of the program
  • Promote Pipeline/ ACV results after 1:Few customer reference meetings
  • Fulfill requests for Reference Recordings and maintain an updated repository of their recordings in Highspot
  • Provide expertise to grow and manage the program


Qualifications

Marketing professional specializing in customer marketing/advocacy/success programs with the expertise to build, establish and manage these programs. Having already supported programs in several organizations, they bring their industry knowledge into Salesforce to launch, build and grow the Customer Reference Program at a global scale.
  • 4-7 years of experience in Customer Reference Management & Advocacy
  • 4-7 years of experience in High-Tech industry
  • Exposure to a diverse portfolio of organizations & programs
  • Strong initiative and drive to build, establish & promote a new program
  • Detailed oriented to duplicate & execute proven successful processes
  • Experience using Salesforce CRM a plus


Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .

Salesforce welcomes all.