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Campaign Manager

2 months ago

Belmont, United States RingCentral, Inc Full time

Imagine working for an industry leader. Imagine working for a fast-growing company in an expanding UCaaS and CCaaS market. Imagine being able to support the most dynamic segment within that company, while being able to leverage your analytical, project management and demand generation skill set all at the same time. Imagine building best in class, data driven marketing campaigns. Imagine no more. RingCentral has an open position for a leader like you

To accelerate our growth among upmarket companies, we are seeking an experienced and strategic-minded B2B marketer for the Campaign Manager role. In this high-impact role, you will have the chance to join a dynamic campaign team working closely with our Marketing and Sales teams to develop highly targeted programs that generate target account engagement, pipeline and revenue.


To be successful and effective in this role, your resourcefulness will be key. If you are a self-starter with great attention to detail and the ability to multi-task, then the role in this global, fast-paced environment definitely fits you

Responsibilities

  • Engage with Sales, Marketing and Ops leaders to align on priorities and develop GTM strategy from SMB through Enterprise segments

  • Develop comprehensive marketing campaigns plans aligned with business objectives and target audiences.

  • Orchestrate ABM programs (1:1, 1:few, 1:many) that successfully engage target upmarket accounts moving them effectively through buyer's journey

  • Manage end-to-end campaign implementation across various channels such as digital, social media, email, webinars, events, direct mail, etc.

  • Monitor campaign performance metrics, analyze results, and optimize campaigns based on performance data.

  • Work cross-functionally to develop target accounts selection process leveraging account data models

  • Communicate program status to key stakeholders, making sure programs are executed on time and accounts/leads are effectively followed up on time by Sales team

  • Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts

  • Be accountable for driving target account engagement, pipeline and revenue goals

Qualifications

  • 4+ years experience in B2B Marketing

  • Successful history in developing and executing demand generation and pipeline-building marketing programs including: email, digital, direct mail, events, webinars and more

  • Experience marketing cloud/SaaS products and solutions

  • Comprehensive skills: Marketo, Salesforce, Power Point, Excel

  • Deep understanding of pipeline and account engagement analytics

  • Strong project management skills with the ability to manage multiple campaigns simultaneously

  • Self-motivated, able to work autonomously, be creative, efficient and productive

  • Must have excellent written and oral communication skills

  • Experience running competitive campaigns a plus


About US

RingCentral, Inc. (NYSE: RNG) is a leading provider of cloud business communications solutions. Easier to manage and more flexible than on-premise communications systems, RingCentral's cloud solution meets the needs of modern distributed and mobile workforces, while eliminating the expense of on-premise hardware and software. RingCentral is headquartered in Belmont, California.


If you are hired in Colorado, California, Hawaii, Nevada, New York, Maryland, Washington, Connecticut, Rhode Island, the compensation range for this position is between $100,000 and $187000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more The salary may vary depending on your location, skills, and experien



RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.