Digital Marketing Manager| Miami Beach Convention Center

Overview

Under the direction of the Director of Sales & Marketing, the Digital Marketing Manager manages the digital marketing activities and digital sales and marketing systems for the Miami Beach Convention Center (MBCC) & Campus (Pride Park, Collins Canal Park, Rum Room, and Venu). The Digital Marketing Manager is responsible for the management of the digital signage assets and the digital sponsorship/advertising program on behalf of the Miami Beach Convention Center (MBCC). This position also manages the website and the functionality of the Booking System/CRM, and data analytics. This role requires an innovative, tech-savvy and analytical digital marketer.

This role will pay a salary of $80,000 to $90,000.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

Responsibilities

Digital Sales & Marketing Eco-System Management

• Maintains and enhances the MBCC’s website, uploads and designs content, new pages, interactive features, digital collateral and integrates third party functionality and platforms such as interactive floorplans, AI (Artificial Intelligence) assistant, and online space booking (Momentus Technologies).
• Manages Google Business platform, SEO and Google Search Ads (SEM).
• Collaborates with the Marketing Manager on integrating social media marketing, and digital & print advertising for optimal lead generation, audience targeting, higher engagement, website traffic and goal conversions.
• Creates and executes digital marketing campaigns.
• Works with the IT department on integrating sales and marketing technology with overall business technology, business intelligence, and artificial intelligence tools.
• Oversees the functionality and enhancements of the Momentus Technologies Booking / CRM platform and assists the DOSM and AGM in optimizing event booking data, calendar, and systems integrations across all departments.
• Assists the DOSM in developing and implementing digital selling strategies via LinkedIn, Cvent, and emerging online platforms, including the implementation and usage of Artificial Intelligence (AI) tools.
• Assist in developing and implementing sales strategies and marketing plans to promote and sell the MBCC.
• Collaborate with the sales and marketing team at the Greater Miami Convention and Visitors Bureau (GMCVB) to optimize and integrate digital sales and marketing tools and initiatives.
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Digital Signage & Screens

• Manages the MBCC’s digital signage as a resource for advertising and sponsorship activations, event-related information, citywide information and/or venue and campus information.
• Develops and manages the fixed digital signage & screens assets program at the MBCC and develops revenue-generation plan for advertising and sponsorships.
• Supervises the implementation, management and maintenance of the digital signage and digital advertising/sponsorship programs in collaboration with the venue’s operations and IT departments, the in-house A/V provider, outside vendors, procurement, and Sales & Marketing team members.
• Manages licensed digital signage content management software to upload, operate, manage, and maintain digital advertising/sponsorship content, troubleshoots as appropriate, and coordinates with IT and A/V partners on technical hardware issues.

Data Analytics & Reporting

• Provide analysis of web analytics, search trends, conversions, B2B/B2C behavior and data, and social insights to help inform the MBCC’s sales and marketing strategy.
• Provide web and other digital insights to key organizational peers, using Google Analytics and other information available from digital platforms.
• Remains current on national and international trends in the industry and local market changes to best serve the venue and campus.
• Utilizes and generates dashboards and data visualization to analyze sales performance within Momentus Technologies/CRM and provides insights to the DOSM for strategy implementation and increased revenue generation.
• Assists with monthly and annual data reporting and special data projects.
• Other duties and responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES:

This role fulfills supervisory duties in compliance with OVG360’s policies and relevant laws. Responsibilities include but are not limited to conducting interviews, hiring, and training staff; organizing, delegating, and overseeing tasks; evaluating performance; providing rewards and addressing disciplinary matters in coordination with Human Resources; handling complaints and resolving issues.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE:

• Bachelor’s Degree from an accredited college or university in business administration, marketing, digital media, communications, or data analytics. Master's degree is a plus.
• Minimum of five (5) years of increasingly responsible experience in digital marketing, digital media or digital communications within the hospitality or related industry.
• Demonstrated experience with websites, CRM systems and digital eco-system management.
• Other combinations of experience and education that meet these requirements may be substituted.

SPECIAL KNOWLEDGE & ABILITIES:

• Technical Skills:Possess a comprehensive knowledge of the application of digital marketing,  digital web technology, CRM systems, Google platform, social media platforms, and emerging Artificial Intelligence (AI) tools.   
• Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written.  Presents information professionally with poise and confidence in front of anA proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company. 
• Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.   
• Negotiation Skills: Listens to all points of view and negotiates compromise.
• Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
• Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities, and risks associated with each alternative solution. 
• Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.
• Productivity: Meets standards of productivity as defined for the level and position.
• Quality of Work: Demonstrates concern for the accuracy and quality of work and takes steps to correct mistakes and improve the overall product. 
• Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.
• Versatility: Able to take on a variety of different tasks and roles within the organization.

COMPUTER SKILLS:

• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint, MS Teams and MS Outlook)
• Extensive knowledge of Booking Systems / CRM.
• Extensive knowledge of website CMS (Drupal)
• Proficiency with SEO, SEM and digital marketing platforms
• Proficiency with analytics and data visualization tools (Excel/Tableau/Power BI).
• Keen interest and basic knowledge of Artificial Intelligence (AI) tools.
• Basic HTML.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Valid Florida Driver’s License.

PHYSICAL DEMANDS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the Digital Marketing Manager Job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Digital Marketing Manager Job. While performing the responsibilities of the Digital Marketing Manager Job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

WORKING CONDITIONS:

While performing the responsibilities of the Digital Marketing Manager Job, these work environment characteristics are representative of the environment the Digital Marketing Manager will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the Digital Marketing Manager Job. Incumbent works in an office setting with minimal adverse exposure to environmental hazards. The noise level in the work environment is usually quiet to moderate.

WORK SCHEDULE:

The work schedule of this position typically involves a 5-day work week Monday through Friday; however, this will fluctuate based upon the needs of the community, a project and/or events. Must have the ability to remain available 7 days per week, work long and irregular hours that may vary due to functions and may include days, evenings, weekends, and holidays. Some travel as needed.

DRESS CODE:

To project dignity and decorum expected by the public, appropriate dress and good grooming are expected of all employees.