Manager, Media Measurement
Found in: beBee S US - 1 week ago
Job Description & Requirements
// FOR DATA ORGANIZATION //
Below code block contains - Job Description & Apply/Refer & Share
Job Description & Requirements
Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process.
JOB SUMMARY: Leads the development of actionable knowledge-driven insights and analyses in marketing optimization and the guest journey, within campaigns, products and events. Leverages findings from top down marketing mix modeling results, bottom up attribution models, and consumer and marketing insights. Provides strategic recommendations to key business stakeholders. Guides the long range annual and seasonal marketing strategy to support the guest experience of Universal Orlando. Partners with key stakeholders to drive insights derived from business goals.
The ideal candidate for this position should have an analytical foundation in Marketing, with experience working with:
- Cross channel attribution
- Marketing mix/media mix modeling
- Top-down/bottom-up attribution modeling
- Regression analysis - specific linear regression/log-linear regression
- Agent Based modeling
- Forecast modeling
- Sensitivity analysis
- Marketing optimization
This role is hybrid from Orlando, FL. Must be local or willing to relocate.
MAJOR RESPONSIBILITIES:
ANALYTICS
- Focuses on optimization of Marketing efforts within paid, owned and earned media. Identifies key areas for point of origin, campaigns, destinations, attractions, and events.
- Manages and becomes the power user of the Cross Channel Attribution measurement platform, which consists of top down marketing mix modeling and bottom up attribution.
- Leverages top down marketing mix modeling results, bottom up attribution, and consumer and marketing insights, in order to provide strategic recommendations.
- Manages Cross Channel Attribution by generating actionable knowledge-driven insights and analyses
- Advocates and develops learnings and strategies to support optimization, testing, personalization, segmentation, and enhanced targeting across channels.
- Develops tracking and measurement plans with recommendations for performance management.
- Analyzes performance and impact of marketing initiatives on both online and offline customer behavior.
STRATEGY & INTEGRATION
- Guides the long range annual and seasonal marketing strategies to support the Omni-channel guest experience of Universal Orlando.
- Partners with key stakeholders to drive necessary marketing insights and strategies in support of the business goals.
- Works across departments to proactively identify best practice solutions to solve complex marketing challenges.
- Assures alignment of the marketing insights and recommendations, with the overall strategic plan for the business.
- Identifies gaps in processes and acts as a catalyst for problem solving and process creation, improvement and implementation.
EDUCATION: Bachelor's degree required, preferably in relatable fields such as Marketing, Business, Analytics, or Data Science. Masters in Business Administration (MBA) preferred.
EXPERIENCE:
- 7+ years digital and integrated marketing analytics experience required, with experience in cross-channel analytics framework development and business consulting. Prefer experience within theme park / guest entertainment / hospitality industry; will consider equivalence in education and overall work experience.
- Prior top-tier consulting or professional services firm experience a plus.
- Expertise in understanding marketing integration between CRM, Direct, Social Media, Search, Paid Media and Ecommerce.
- Experience leading analytics projects with significant and far-ranging impact on the marketing performance of the business in both the short and long term.
- Cross-functional expertise with marketing mix models, media measurement & attribution, and forecasting.
- Experience leveraging marketing insights and findings to provide strategic marketing recommendations for long term planning and tactical media optimization projects.
- Experience leading inter-departmental analytics projects, successfully leveraging cross-functional relationships with marketing channels.
- Ability to present persuasive recommendations to leadership and key external stakeholder and communicate complex ideas and recommendations that highlights a clear decision framework based on analysis and experience.
- Strong organizational and analytical/problem solving skills.
- Ability to meet performance meeting targets and objectives.
Experience/Knowledge in the following areas preferred/beneficial:
- Travel & Resort Industry, Entertainment and/or Theme Park experience
- Digital Marketing & Analytics
- Marketing Analytics / Adobe Analytics
- Business Intelligence Reporting
- Marketing Mix / Media Mix Models (power user)
- Attribution, forecasting, and market testing
- Top-down/bottom-up attribution modeling
- Cross channel attribution
- Regression analysis - specific linear regression/log-linear regression
- Agent Based modeling
- Sensitivity analysis
- Marketing optimization
- CRM Execution
- Consumer Research and Journey
- Consumer Data
- Management Consulting
- Competitive Analysis
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE
-
Manager, Media Measurement
Found in: beBee jobs US - 2 weeks ago
Orlando, Florida, United States Universal Orlando Resort Full timeJob Description & Requirements// FOR DATA ORGANIZATION //Below code block contains - Job Description & Apply/Refer & ShareJob Description & RequirementsUniversal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are...
-
Manager, Media Measurement
1 week ago
Orlando, United States Universal Orlando Full timeUniversal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about...
-
Manager, Media Measurement
7 hours ago
Orlando, United States Universal Orlando Full timeJob DescriptionUniversal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll...
-
Account Executive Multi-media Sales
3 days ago
Orlando, United States Salem Media Group, Inc Full timeOverview: **Salem Surround, a division of Salem Media Group, **offers an exceptional opportunity for a **Media Strategist / Account Executive** in the Orlando area. We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals. The individual who is hired will sell and manage our multi-media marketing solutions...
-
Paid Media Manager
4 days ago
Orlando, United States CareerBuilder Full timeWhos Retro Fitness For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness. With 200 health clubs open or in development, Retro Fitness is one of the fastest-growing High Value-Low Price franchises in the United States. Led by former Starbucks executive, Andrew Alfano, and a new leadership team,...
-
Account Executive Digital Media Sales
3 weeks ago
Orlando, United States Salem Media Group, Inc Full timeOverview: Salem Surround, a division of Salem Media Group, offers an exceptional opportunity for a Media Strategist / Account Executive in the Orlando area. We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals. The individual who is hired will sell and manage our multi-media marketing solutions...
-
Paid Media Manager
1 week ago
Orlando, United States Retro Fitness Full timeWho’s Retro Fitness For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness. With 200 health clubs open or in development, Retro Fitness is one of the fastest-growing High Value-Low Price franchises in the United States. Led by former Starbucks executive, Andrew Alfano, and a new leadership...
-
Manager, Paid Media
6 days ago
Orlando, United States CareerBuilder Full timeDr. Phillips Center, 155 E ANDERSON ST, Orlando, Florida, United States of America Req #393 Friday, April 19, 2024 Position Summary The Manager, Paid Media is responsible for developing and managing strategic paid media plans to promote performances across multiple venues. The position will also support and implement traditional and digital media campaigns...
-
Account Executive Digital Media Sales
Found in: Careerbuilder One Red US C2 - 2 weeks ago
Orlando/Florida/US Salem Media Group, Inc Full timeOverview: Salem Surround, a division of Salem Media Group, offers an exceptional opportunity for a Media Strategist / Account Executive in the Orlando area. We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals. The individual who is hired will sell and manage our multi-media marketing solutions...
-
Pink Shark Media
1 week ago
Orlando, United States Twine Full timeSocial Media Manager a month left Social Media Manager is needed in Florida, United States. Client: Pink Shark Media Location: Florida, United States Contract: Contractor Job Description We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social...
-
Social Media Assistant
1 week ago
Orlando, United States Pocket Ledge Full timeJob DescriptionJob DescriptionDescriptionPosition: Social Media AssistantCompany: Pocket LedgeLocation: Orlando, FLSalary Range: $20.50 - $30.50 per hour (depending on experience)About Pocket Ledge:At Pocket Ledge, we’re more than just a marketing company – we’re your dedicated partner in achieving business excellence. With a passion for innovation...
-
Social Media Strategist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Orlando, United States LHH Full timeLHH is working with their client looking to add a talented Social Media Strategist to the team. The ideal candidate is well versed in organic social media best practices and current trends across all platforms and has 4+ years of experience preferably with an agency background. This position is a hybrid work schedule with 4 days a week in the office and 1...
-
Entry Level Social Media Agent
24 hours ago
Orlando, United States Pocket Ledge Full timeJob DescriptionJob DescriptionDescriptionPosition: Entry Level Social Media AgentCompany: Pocket LedgeLocation: Orlando, FLSalary Range: $20.50 - $30.50 per hour (depending on experience)About Pocket Ledge:At Pocket Ledge, we’re more than just a marketing company – we’re your dedicated partner in achieving business excellence. With a passion for...
-
Analytics Optimization Specialist
16 hours ago
Orlando, United States Latitude, Inc. Full timeJob DescriptionJob DescriptionNew Job Opportunity - Analytics Optimization Specialist/ Analytics ManagerNew and exciting job opportunity with a client based out of Orlando, FL. Looking to hire an experienced analytics manager with a minimum of 3+ years of related work experience working on a digital marketing team. Must have technical ability in SQL,...
-
Analytics Optimization Specialist
1 week ago
Orlando, United States Latitude, Inc. Full timeJob DescriptionJob DescriptionNew Job Opportunity - Analytics Optimization Specialist/ Analytics ManagerNew and exciting job opportunity with a client based out of Orlando, FL. Looking to hire an experienced analytics manager with a minimum of 3+ years of related work experience working on a digital marketing team. Must have technical ability in SQL,...
-
Entry Level Social Media Assistant
1 week ago
Orlando, United States Hype Tier Full timeJob DescriptionJob DescriptionDescriptionHype Tier is a dynamic and innovative social media marketing agency dedicated to elevating your online presence. With a passion for creativity and a commitment to results, we specialize in crafting data-driven strategies that resonate with your audience and drive growth.We are currently seeking a talented and...
-
Digital Marketing Specialist
Found in: Talent US C2 - 1 week ago
Orlando, United States Omicron Media Full timeTop 3 reasons our employees love working at Omicron: We build cutting-edge technology that is literally changing how the world consumes online content. We get to collaborate with really smart, interesting people every day. Omicron rewards its teams with fun monthly events. JOB SUMMARY: We are looking for a full-time Digital Marketing Specialist...
-
Digital Paid Media Specialist
4 days ago
Orlando, United States 321 the Agency Full timeJob DescriptionJob DescriptionSalary: LOCATIONThis position is fully remote. EST working hours. Preferred states: Florida, Georgia, North Carolina, Alabama, Kansas, Pennsylvania, Colorado. Employees have full access to use the Downtown Orlando 321 office as a co-working or production space. THE JDThe ideal teammate for this role has significant experience...
-
Digital Paid Media Specialist
16 hours ago
Orlando, United States 321 the Agency Full timeJob DescriptionJob DescriptionSalary: LOCATIONThis position is fully remote. EST working hours. Preferred states: Florida, Georgia, North Carolina, Alabama, Kansas, Pennsylvania, Colorado. Employees have full access to use the Downtown Orlando 321 office as a co-working or production space. THE JDThe ideal teammate for this role has significant experience...
-
Marketing & Social Media Coordinator
1 week ago
Orlando, United States Vargas Gonzalez Baldwin Delombard LLP Full timeJob DescriptionJob DescriptionWe are seeking a Marketing & Social Media Coordinator to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities:Conduct market research to determine potential of products and...