Principal Product Marketing Manager, Amaozn 1P Foundation Models

1 month ago

Boston MA, United States Amazon Web Services (AWS) Full time

9+ years of professional non-internship marketing experience
~ Experience using data and metrics to drive improvements
~ Experience building, executing and scaling cross-functional marketing programs
~ Do you want to develop messaging and positioning for Amazon's first-party foundation models? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives


Relocation offered to these locations only from within the US only.


You will be lead our positioning and messaging for our 1P foundation models, and help customers who are in the process of selecting and evaluating all the best foundation models available today.
You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.
You will help define the strategy for how we reach our customers as they build using different foundation models. You will work with AWS customers to understand how they are deploying new generative AI applications to transform their practices.
You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.
Drive messaging and positioning for our Amazon Titan model family, and other 1P foundation model offerings, and related services and capabilities
Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.
Develop and execute on breakthrough product marketing activities that reach target audiences effectively
Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives)
Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
Develop and launch training, tutorials and promotions to increase adoption of products
Continuously measure and optimize product marketing initiatives
Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.


Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.


We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.


When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.


Sales, Marketing and Global Services (SMGS)


AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


Experience working cross-functionally across marketing, product management, analytics, UX, and research
Machine learning, data science
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit


Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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