Medical Sales Counselor

3 weeks ago

Reston VA, United States Hunters Woods at Trails Edge Full time

About Hunters Woods at Trails Edge:
$75,000 base salary plus commission. Love to make a difference in the lives of seniors? At Solera Senior Living we are led by our Core Values which guide our decision-making at every level of our company. Ability to be paid immediately, no more waiting for paycheck Friday
- We have a tuition reimbursement benefit
- Comprehensive medical plan that includes discounted gym memberships
- Dental/vision/life/disability benefits
- Paid holidays and time off
- Employee Assistance Program
We are constantly asking ourselves to think outside of the box, utilize technology to improve lives, honor our relationships with one another, and make a meaningful difference in our community. Our leadership team is made up of passionate people who have a true connection to seniors and their families, and who are dedicated to helping others’ grow and thrive.
Through the combination of marketing and sales efforts, the Sales Counselor is responsible for assisting the Director of Sales and Marketing with generating and managing leads to qualify prospects and move them through the admission process for the purpose of achieving budgeted occupancy targets. With assistance, develop the community’s marketing, public relations and advertising programs to develop a growing base of referral sources, and to promote the programs provided by the community. Maintain a thorough knowledge of the community’s product and services to effectively and accurately represent the community to referral sources and prospects by spending the majority of the workweek marketing and selling inside of the community. Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans.
Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of the position
- Collaborate with the Director of Sales and Marketing to develop an organized marketing and sales approach to effectively move prospects through the sales process to achieve budgeted occupancy targets.
- Responsible for maintaining budgeted occupancy by both generating the number of qualified inquiries, referrals, tours, and then effectively closing the sale.
- Utilizing company sales methods, achieve targeted closing ratios through effective information gathering and presenting valid value-based options that “make sense” to the lead.
- Follow-up with the inquiries via effective telephone calls, cards/letters, mailing of marketing information and other means, to meet budgeted occupancy. Enter all available information in marketing database.
- Identify, build and develop an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the community through spending part of the workweek out of the community engaged in these activities.
- Maintain outside referral database of qualified contacts.
- Develop active referral base within the community by making personal visits and sponsoring networking functions at the community. Accurately represent the community, its services and pricing structure in all interactions.
- In conjunction with Sales/Marketing Director & Executive Director, furnish, decorate and appoint model and respite rooms.
- Conduct morning walk-through of community to ensure readiness for community tours. Assist with collection of data for the marketing report weekly.
- Comfortable attending appropriate networking functions in the area.
- Ensure lead database is up-to-date and accurate. Work with the Director of Sales and Marketing and the Executive Director to execute a creative marketing and advertising plan for the community, seek advertising resources, and coordinate public relations efforts. Manage all social media platforms.
- Assist with the completion of a Competitive Market Analysis at least twice a year or as directed to do so by the Director of Sales and Marketing and/or Executive Director.
- Participate in daily “Stand-Up” meetings to communicate key issues within the department, if requested by Executive Director.
- Perform day-to-day clerical work connected with the position.
- Maintain a safe and secure environment for all team members, residents and guests, following established safety standards.
- Perform other duties consistent with position as assigned by the Director of Sales and Marketing.
Associate’s degree in communications, public relations, marketing, related field, or equivalent experience preferred.
- Possess some knowledge of health care terminology.
- Demonstrates exceptional communications skills, both verbally and written in dealing with referral sources, residents, family members and co-workers. Be proficient in basic office equipment (including a personal computer) for the purpose of accomplishing and maintaining a high level of job performance.Be able to spend part of the workday/workweek out of the community marketing and selling. Good physical health verified by a health screening, including a chest x-ray or an intradermal test result not more than 6 months prior or seven (7) days after employment.
- Required to receive the annual Flu vaccine, excluding religious or medical exemptions.

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