Brand Specialist
4 weeks ago
The Senior Brand Manager will play an integral role across multiple brands and will report directly to the Head of Marketing. This position will also assist with business cases for the innovation pipeline with an emphasis on differentiating products within a crowded marketplace. We are interested in candidates who are passionate and determined to write history, not read about it, as they help shape a new industry.
Responsible for new product business cases including assessing the market size of potential new categories leveraging a consumer, company, and competitive analysis while considering price, product, promotions, and placement
Developing integrated new product launch campaigns with a focus on building awareness
Driving break-through creative work with a focus on building brand equity and establishing key points of differentiation
Developing POS and online resources for product launches with a strong attention to detail
Partnering with sales to develop customer sell-in presentations and new marketing materials for launches
Collaborating with sales and retail partners to effectively execute commercial plans and to develop programing for key customers
Developing cost estimates while working with R&D and Operations to build P&Ls for new products/line extensions
Collaborating with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) Assisting with building new vendor relationships
Developing an annual marketing plan to ensure growth targets are reached
Guide the innovation strategy informed by brand architecture and demand spaces focusing on incremental line extensions
Work with internal and external partners to identify brand and category trends to inform business strategy
Bachelor's Degree is required; MBA preferred
4+ years of CPG brand marketing and P&L management experience; cannabis experience is preferred
Strong business acumen and marketing abilities coupled with cross functional partnership skills
Excellent communication skills and the ability to manage multiple stakeholders effectively while working with little supervision
Ability to think out-of-the box and drive creative solutions
Experience with interpreting financials and in managing a budget
Experience involving product pricing, packaging and brand positioning
Passion for the consumer with creative thinking and problem-solving skills
Team orientated with a successful track record based on executing cross-functional projects
CanMar is dedicated to providing recruitment and business solutions for cannabis, psychedelics and hemp industry. With a keen understanding of the current market, CanMar helps both employers and job seekers navigate the job market.
Founded in 2017, CanMar is aptly positioned to meet the rising tide, and connect professionals with careers tailored specifically to the cannabis sector. We believe in helping professionals and organizations achieve their goals and take immense pride in assisting our clients achieve their full potential.
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