Head of Digital Marketing

3 weeks ago

Chicago IL, United States Archer Daniels Midland Full time

Global Director, Digital Marketing - Remote - Any US office
The Global Director of Digital Marketing will lead the digital marketing transformation, driving the planning, development and activation of new digital strategies and capabilities with the goal of increasing awareness of ADM's full pantry. Reporting to the VP of Global Marketing Excellence, the Global Director of Digital Marketing will closely collaborate with the leaders of integrated marketing communications, customer experience and market and consumer insights. He/she will also work cross-functionally with key Marketing business stakeholders, IT teams, digital transformation business leaders and external agency partners across all regions and B2B/B2C businesses.
You are an excellent communicator who can gather information from multiple stakeholders to create a shared marketing vision to support our organizational goals. You are a self-starter with the ability to pivot between leading the strategy and driving the execution of digital marketing plans. You have strong experience integrating marketing programs into a complex website ecosystem, including strategically merging/managing multiple websites in partnership with agencies and IT teams. We are looking for a team player who can lead projects, nurturing internal talent as they go.
This position is based in Chicago with 5 days per week in office at Chicago or Oak Brook headquarters
Builds and drives ADM's digital marketing strategy, roadmap, and activation plan, collaborating with stakeholders to align on campaign objectives across multiple categories and regions.
Leads the development and execution of digital marketing deliverables and global workstreams, including website evolution, SEO, Paid Search, Analytics, Marketing automation and lead generation tactics
Directs and mentors the Marketing teams to determine most effective digital tactics and channels to achieve engagement goals and lead acquisition and conversion across the customer journey, as part of the overall integrated marketing campaigns plans and process
Builds and grows ADM's digital talent by developing strategic staffing plans for your department.
Drives cross-discipline integration and collaboration among key internal stakeholders (Marketing Business, sales, IT) to develop and execute annual digital marketing roadmap
Manages agency partner relationships by developing scopes of work, evaluating agency performance and ensuring resources and staffing plans support ADM's business unit needs
Monitors performance and develops action items to ensure ADM is tracking to meet and exceed identified targets.
Remains at the forefront of digital marketing trends, always looking for new and innovative digital marketing capabilities
Bachelor's degree in marketing, digital communication, or a related field; MBA is preferred.
~15+ years of experience developing results-oriented digital marketing capabilities for a global organization, within global web agencies and / or digital marketing consulting firms
~10+ years in working at a digital agency or managing a digital agency partner, including developing scope of work agreements, budget management, efficient decision making, management of the execution
~ prior experience in the food and beverage industry is a bonus.
~ Marketing, consulting, transformation background
~ comfortable presenting to senior leaders and coaching and developing talents within the team

Key digital skills:
Demand Generation Digital Marketing strategy and planning: set the vision
ion and objectives, KPIs and targets, web marketing levers to use as part of integrated marketing communications, roadmap
Website evolution, UX/UI
Expertise in data analytics and performance marketing
Expertise in SEO, SEM
Expertise with Marketing Automation, Pardot/Salesforce, lead scoring and routing
Account Based marketing
Content marketing experience
At ADM, we unlock the power of nature to provide access to nutrition worldwide. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
We welcome everyone to apply, especially those individuals who are underrepresented in our industry, as we strive to ensure our workforce represents the world that we help to feed: people of color, women, gender non-conforming, LGBTQIA+, veterans and persons with disabilities. For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and InclusionADM.
Enriching the quality of life for the world begins by taking care of our colleagues. Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Paid time off including paid holidays.
Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
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