Head of Product Marketing

1 month ago

San Francisco CA, United States Retool Full time

ABOUT THE TEAM:

Product Marketing is a highly strategic function within the organization that leads the charge on understanding our buyer, our products, and the market as a whole, and turning that into messaging and content that helps us continue the hyper growth journey we’ve been on. Additionally, the product teams look to product marketing to feed customer and market insights into their roadmap.

WHY WE’RE LOOKING FOR YOU:

Reporting to the CMO, The Head of Product Marketing will create the strategy for the function, solving backwards from Retool’s buyer’s needs and our internal goals. We are looking for this person to partner closely with growth, sales, product, and the exec team to chart the PMM roadmap, and then coach and guide the individual product marketers through execution.

We have an exciting opportunity to truly define and own the application development platform category and the Head of PMM will corral the resources and best minds to get us there.

We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have returned in a hybrid capacity to our San Francisco offices 3 days a week.

IN THIS ROLE, YOU WILL:

  • Conduct research on our ideal customer profile (ICP) and publish insights to guide the demand generation and sales teams to be more effective
  • Craft messaging that speaks to our ICP and that creates a desire to engage with Retool marketing or try Retool
  • Guide PMMs and the content team to create great content, as well as occasionally author content directly, across both thought leadership and product content
  • Work with sales to understand their needs and build an enablement roadmap to ensure they have the assets they need to be successful
  • Partner closely with demand gen to ensure PMM’s product, customer, and competitor understanding is baked into every campaign
  • Build a win/loss and competitive program to ensure we’re improving win rates over time

THE SKILLSET YOU'LL BRING:

  • 15+ years of experience, with 10+ years in product marketing
  • Experience leading the PMM function and setting strategy for the team
  • Experience with building high performance teams including mentorship, career coaching, and fostering positive morale
  • Strong cross-functional partnership skills to collaborate closely with product and sales teams
  • A sharp eye for compelling messaging and content that excites, persuades, and converts
  • Excellent written and verbal communication skills for both internal and external presentations
  • An ability to understand technical content and buyers and ideally be hands-on in Retool to gain a first-hand understanding of our products
  • The ability to discern trends and patterns from vast quantities of research and data and articulate insights to technical and non-technical users alike
  • Experience with developing programs and content that build brand affinity with developers
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