Field Marketing Manager

3 weeks ago

New Jersey, United States Optimizely Full time
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers - it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Introduction

The Field Marketing Manager will build regional marketing plans that align corporate demand generation programs and the budgets, capabilities, and skills of our top partners to scale the pipeline. This role must have a bias towards action and use data to make decisions.

Collaboration with Enterprise East field sales leaders is critical. While global campaigns will deliver pipeline, this role is accountable for local execution to make up the difference and exceed pipeline coverage targets for the region. The field marketing manager must provide feedback to the corporate campaign leaders to guide those programs to maximize pipeline creation in the region and has the authority to accept or decline if/when global programs land in the region.

While this role has an impact across all regional marketing initiatives, the key area of orchestration this role will lead is for account-based marketing with target accounts and customers. Working hand in hand with the business development team, the field marketing manager will be integral to the execution of account plans and engagement cadences.

Job Responsibilities
Accountable for pipeline coverage in the Field Marketing Manager’s region (Enterprise East); while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met
Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders
Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel
Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region
With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale
Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience
Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience
Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely
Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts
Support AM/CSM activities in the region that are informed by our customer marketing strategy
Leverage global content to deliver a local social media engagement plan
Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders
Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals
Ability to travel when required (

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