Senior Manager, Marketing Program Integration

Schedule Full-Time

Located Remotely? Y

Relocation? N

Position Type Management

JOB SUMMARY

The Senior Manager, Marketing Program Integration is responsible for leading marketing training, education and communications strategy for property marketers and stakeholders, delivering speed to market for this rapidly evolving discipline. The Senior Manager will focus on onboarding, upskilling, and retaining talent within the property marketing discipline and will identify opportunities for development of new educational resources, partnering closely with Learning & Development and other corporate teams. This position provides cross-discipline support and connectivity across field marketing operations. This manager supports the planning, monitoring and execution of field marketing operations. Responsible for development, launch, and execution of special projects that support critical business objectives

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Marketing Support

Lead marketing education and communication strategy and manage key marketing communication vehicles such as webinars, emails, newsletters, conferences etc.

Partner with Learning & Development on marketing trainings such as Marketing Unlocked and the Marketing Learning Journey.

Identify gaps and areas of opportunity for educational resources that support property marketing efforts and maintain existing resources.

Own strategy and content for Marketing Central.

Support the planning, monitoring, and execution of field marketing operations, to include coordinating with external partnerships, developing project plans and dashboards, and supporting marketing leaders in the creation of guidance/directives that drive organizational performance.

Develop, launch, and execute special projects that support critical marketing business objectives.

Conduct qualitative and quantitative data analysis to support consumer operations decision-making and the execution of enterprise initiatives.

Support in planning high-priority internal and external stakeholder meetings to support stakeholder alignment and business decision-making.

Support corporate campaigns that enhance the company’s reputation within the local and regional communities.

Plan and execute critical partnership initiatives and priority stakeholder meetings.

Generate presentations and reports as needed for stakeholders and stakeholder meetings.

Partner with marketing leaders for escalations, training and support, as well as sharing industry best practices.

Manage relationships and partnerships with internal and external partners, as well as third-party vendors.

Develop and present marketing recommendations to marketing leaders and other key stakeholders based on key insights gathered from reporting and audits.

Maintain up-to-date knowledge of leisure, group, business transient, and ancillary hospitality business, property sales and operations, and associated challenges from the marketing perspective.

Apply and leverage corporate marketing and digital programs, platforms, and tools to accomplish marketing goals.

Project Management

Research and analyze projects, answer questions related to projects, and perform project cost analysis.

Plan and execute strategic initiatives and planning for marketing practices.

Partner with department leaders to successfully onboard new practices and grow existing practices.

Prepare special projects reports as they arise.

Create and maintain project schedules

Additional Responsibilities

Use computer software applications (e.g., Microsoft Office, Excel, PowerPoint, Smartsheet).

Complete other reasonable duties as requested by leadership.

MANAGEMENT COMPETENCIES

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

Reading Comprehension – Understands written sentences and paragraphs in work related documents.

Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

Devising Marketing Sales Approaches and Solutions - Trying different and novel ways to deal with marketing sales challenges and opportunities; taking courses of action or developing marketing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

Persuasive Communication - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

Marketing Sales Opportunity Analysis - Understand and utilize economic, financial, industry, and organizational data; use data to accurately diagnose business strengths, weaknesses, and key issues that can inform sales strategies and plans.

California Applicants Only: The salary range for this position is $96,038.00 to $209,169.00 annually.

Colorado Applicants Only: The salary range for this position is $96,038.00 to $190,154.00 annually.

Hawaii Applicants Only: The salary range for this position is $116,205.00 to $209,169.00 annually.

New York Applicants Only: The salary range for this position is $96,038.00 to $209,169.00 annually.

Washington Applicants Only: The salary range for this position is $96,038.00 to $209,169.00 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus. Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.

All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

The application deadline for this position is 28 days after the date of this posting, 03/04/2024.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.