Manager, Business Intelligence

1 month ago


Boston MA, United States Solomon Page Full time

Our client, an innovative sportswear brand, is on the hunt for a Business Intelligence, Website Analytics & Performance Marketing Manager to use data and systems to track, analyze, and report on key metrics to support a growing brand. The Manager will report to the Senior Director of Business Planning & Intelligence and work closely with cross-functional leaders to drive improved visibility, decision-making, and cross-functional transparency. This position is hybrid and based out of the Boston, MA office (4 days per week).

Responsibilities:

  • Spearhead the evolution of our website analytics and marketing performance methodology, serving as an expert on overall channel performance and strategy.
  • Utilize data to guide and enhance our acquisition and retention strategies.
  • Act as a valuable thought partner, contributing to the definition of the most effective metrics for measuring success.
  • Develop dashboards, analyses, and tools for the marketing team, facilitating a comprehensive understanding and optimization of allocation across channels and campaigns.
  • Continuously monitor marketing performance in alignment with goals, conducting regular and ad hoc analyses to pinpoint risks and opportunities across channels and tactics.
  • Conceive, drive, and share key analyses and insights with stakeholders.
  • Assist in addressing ad hoc cross-functional internal inquiries and requests, strengthening relationships with marketing, e-commerce, finance, operations, merchandise planning, and product teams.
  • Provide support for key analyses and workstreams spanning various projects, processes, and deliverables.

Required Qualifications:

  • Over 5 years of pertinent analytics experience, specializing in website analytics and performance marketing, ideally within an e-Commerce or DTC retail setting, including omni-channel retail.
  • 2+ years of hands-on experience in managing and mentoring high-performing teams.
  • Holds a Bachelor's degree in business, economics, analytics, or a related field.
  • Highly skilled in data analysis and visualization tools such as Tableau, Power BI, ETL, SQL, Looker, or similar; proficiency in Python or R is an added advantage.
  • Proficient in working with eCommerce platforms like Shopify, GA4, online paid media, and CRM tools.
  • Possesses extensive knowledge of Microsoft Excel, demonstrating expertise in data management, transformation, and modeling.
  • Demonstrated experience across various systems, guiding and informing a growing insights team, with a strong adaptability to new platforms.
  • Business-oriented mindset, capable of extracting rich insights and providing suggestions for enhancing business performance.
  • A dedicated cross-functional collaborator and an effective team player.
  • Self-motivated with a keen desire to establish a best-in-class data practice, exhibiting the ability to thrive in a highly dynamic and fast-paced environment.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits. #J-18808-Ljbffr

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