Brand Development Marketing Associate

3 weeks ago

Arlington VA, United States Nestlé USA Full time

Brand Development Marketing Associate (Libby's Pumpkin)
Foods people love. Brands people trust. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
As a Brand Development Associate, you will play a central role in creating the strategy for near-term profitable brand growth (
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
Business Planning
P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and Brand Health
Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
Define the brand’s NHW strategy and incorporate into innovation strategy
Brand & Product Experience
Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy
Commercial Excellence
Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
Typically has a University Degree (BA/BS) in Marketing or related business field; MBA preferred
Knowledge of budget control methods, policies and procedures
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
Proficient in Microsoft Office Applications
At least 3-5 years of work experience in product or brand management
Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

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