How to become a Marketing Manager in United States
What does a Marketing Manager do?
Digital marketing professionals plan and execute online marketing strategies to promote brands, products, and services. They leverage channels such as search engines, social media, email, and content marketing to reach target audiences and drive measurable business results.
Typical duties
- Develop and implement digital marketing strategies across multiple online channels.
- Manage search engine optimization (SEO) and search engine marketing (SEM) campaigns.
- Create and manage content for social media platforms, blogs, and email newsletters.
- Analyze campaign performance metrics and optimize strategies based on data insights.
- Plan and execute paid advertising campaigns on platforms such as Google Ads and social media.
- Conduct market research to identify target audiences, trends, and competitive opportunities.
- Manage marketing budgets and report on return on investment (ROI) to stakeholders.
- Collaborate with creative teams to develop compelling content and marketing materials.
Key skills
Knowledge
commercial law
product comprehension
project management
customer relationship management
risk management
Skills
align efforts towards business development
manage sales teams
manage contracts
manage sales channels
use analytics for commercial purposes
implement marketing strategies
integrate new products in manufacturing
develop professional network
build business relationships
train employees
Adobe Acrobat
Adobe After Effects
Adobe Creative Cloud software
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Amazon Redshift
Amazon Web Services AWS software
Apache Cassandra
Apache Hadoop
Education requirements
Bachelor's Degree
Career progression
Sales and marketing managers
Salary by experience
Entry Level (P25)
$70,000
/year
Mid Level (P50)
$82,500
/year
Senior Level (P75)
$102,500
/year
453 job listings analyzed
Current job openings
There are 3,805,500 job listings for Marketing Manager in United States
View job listings →Related roles
Labor market in United States
Unemployment rate
4.2%
(2025)
Population
340.110.988
World Bank (CC BY 4.0)
Frequently asked questions
How many job openings are there for Marketing Manager in United States?
There are currently 3,805,500 job openings for Marketing Manager in United States.
How much does a Marketing Manager earn in United States?
The average annual salary for Marketing Manager in United States is 75.024 USD, ranging from 53.328 to 120.000 USD.
What education is needed to work as a Marketing Manager?
Bachelor's Degree
Sources: ESCO (European Commission), O*NET (US DOL), Wikipedia (CC-BY-SA)
Data updated: September 2026