Vice President of Marketing and Events

4 days ago


Philadelphia, Pennsylvania, United States Big Brothers Big Sisters Independence Full time
Marketing and Events Leader

Big Brothers Big Sisters Independence is seeking a seasoned marketing and events professional to lead our marketing, communications, and fundraising efforts. As Vice President, Marketing and Events, you will be responsible for developing and implementing a comprehensive marketing strategy that promotes our programs, mission, and vision, while driving engagement and revenue.

Key Responsibilities
  • Develop and execute a marketing strategy that aligns with our organizational goals and objectives
  • Lead a team of marketing and events professionals to achieve marketing, communications, and fundraising goals
  • Cultivate and maintain strong relationships with sponsors, donors, and event committees to support our events and mission
  • Oversee the planning, execution, and evaluation of all marketing, communications, and special events efforts
  • Monitor and analyze the effectiveness of marketing and fundraising efforts, using data to inform continuous improvement
Requirements
  • 10+ years of experience in senior marketing, communications, and event planning/fundraising, preferably in a nonprofit setting
  • Strong understanding of nonprofit marketing, with proven experience in event fundraising and sponsor relations
  • Demonstrated leadership in managing internal teams and external volunteer committees, working across departments and with community partners
  • Proven success in creating and managing high-profile events, fundraising, and building relationships with sponsors and vendors
  • Proficiency in digital marketing, social media, and content creation to support fundraising and event promotion
  • Experience in data-driven decision making, marketing evaluation, and performance measurement
  • Exceptional communication and interpersonal skills to build relationships with diverse stakeholders, sponsors, and donors
  • Strong connections within the Philadelphia region, passion for youth development, and a commitment to Big Brothers Big Sisters Independence's mission and values
  • Strong organizational and problem-solving skills, with the ability to thrive in a fast-paced environment
  • Proficiency in Microsoft Office, marketing, CRM, and analytics platforms (Salesforce preferred)
  • Flexible to accommodate job responsibilities, including ability to work evenings/weekends as required
  • Daily and dependable access to a car, valid driver's license, and meet State-required automobile insurance minimums


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