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Digital Analytics Specialist
2 months ago
At 3i People, we’re more than a staffing agency, we are career accelerators Partnered with cutting-edge tech firms and innovative companies, we connect top-tier talent with their dream jobs. Our mission is to open doors for professionals like you to thriving workplaces where you can leave your mark. Here is one such opportunity for a Digital Analytics Specialist with our reputed non-profit client located in Cumming, GA. Hybrid work arrangements.
JOB DESCRIPTION:
Digital Analytics Expertise: Advanced knowledge of digital analytics tools and platforms, particularly Google Analytics and Google Tag Manager. This includes expertise in managing complex tagging setups and analyzing various digital performance measures across B2B and B2C channels.
Data Analysis and Insight Development: Strong analytical skills to interpret web analytics, site usage, performance metrics, and customer behavior. The ability to develop actionable insights and custom reports to inform business decisions and prioritize improvements is crucial.
Tag Management and Custom Events: Expertise in tag management, including setting up and managing custom tags and events. This also involves leveraging data layers to capture and analyze additional metrics effectively.
Customer Experience and eCommerce Metrics: Knowledge of eCommerce and customer experience metrics, including A/B testing, ROI, customer acquisition and retention, traffic, and conversion rates. Staying up-to-date with industry trends and competitor approaches is also important for driving improvements.
