Creative Director

5 days ago

Fort Lauderdale, United States Robert Half Full time

The Creative Director guides all projects and is responsible for the overall quality of work produced by the Creative Department. The Creative Director take on a leadership role, directing overall creative of designers while generating big ideas and implementing training initiative to strengthen creative team.


RESPONSIBILITES:

• Accomplishes work requirements by orienting executing training, assigning, scheduling, coaching employees.

• Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.

• Actively involved with the hiring and training of the creative team.

• Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers.

• Translate marketing objectives into clear creative strategies.

• Ensure visual communication and brand standards are met.

• Lead and direct the creative team in the production of all marketing collateral.

• Manage and cultivate the career development of staff members, including designers, art directors, video production, video photographer production team and web developers.

• Meet with client partners and/or upper management to explain and develop campaign strategies and pitch decks solutions.

• Reviews cost standards by monitoring expenses, implementing cost-saving actions.

• Determines production schedule by conferring with Associate Creative Directors, Art Directors, Director of Production, Director of Client Services & Creative Operations outlining basic presentation concepts, coordinating creative activities.

• Determines project content by reviewing and approving art and copy materials developed by Designers.

• Obtains creative approval by presenting final layouts to client-partners.

• Improves quality results by studying, evaluating, and re-designing processes, recommending changes to art and production departments.

• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

• Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, telemarketing, and advertising.

• Keeps client/partners informed by compiling, analyzing, and reporting marketing results, forwarding plan projections and updates.

• Monitors marketing mix and results by coordinating tracking actions with sales and marketing campaigns and tactics.

• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.

• Supports client-partners by answering questions and responding to requests.

• Updates job knowledge by participating in educational opportunities and in professional Development Programs.


SKILLS AND QUALIFICATIONS:

• Foster Teamwork, Positioning, Organization.

• Coaching, Promoting Process Improvement, Proactive, Marketing Research, Client Relationships.

• Developing Creative Standards, Productivity.

• Fluency in current graphic design practices, such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign a must.

• 10+ years experience in Graphic Design.

• Knowledge of print structure and functionality.

• 10+ years experience in an Advertising leadership role and hospitality experience a plus.

• Bachelors Degree in Graphic Design.

• Portfolio of previous work that displays an ability to turn an idea into a visual piece.

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