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Channel Marketing Manager

2 months ago

Boston, United States Fidelity TalentSource LLC Full time

Channel Marketing Manager 
As a member of the Owned Channel Marketing team you will be responsible for development of owned channel strategy, recommendations, and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and prescribed communication objectives. You will be aligned to Fidelity Wealth’s Retirement line of business and support Fidelity.com. You will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be embedded in a Marketing Team responsible for coordinating and supporting marketing campaigns and Owned channel initiatives.
This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category.

The Expertise We’re Looking For

  • Bachelor’s Degree

  • 5+ years of experience in marketing, advertising and/or marketing communications

  • Agency experience a plus

  • Experience with Agile principles a plus

  • Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks

  • Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief

  • Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners

  • Ability to see the “storyline” in data and use data to make strategic recommendations and drive a channel learning agenda

  • Highly organized individual who can manage multiple high priority projects at once and ensure projects stay on track and on time

  • Ability to own end-to-end process; managing from initial brief process through execution and measurement/optimization

  • Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve the customer engagement

  • Process and detail-oriented problem solver who provides clear direction and maintains clear communication with others about the work and results

  • Passion for being customer focused

  • Demonstrated innovative thinking and smart risk taking

  • Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications

  • Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA a plus.

  • Knowledge of Financial Service Industry and our Products and Services preferred, including experience managing to FINRA compliance and disclosure requirements in partnership with legal, risk and compliance

  • Ability to thrive in a fast-paced environment and are easily adaptable to change

The Purpose of Your Role

Lead Fidelity.com marketing initiatives for the Fidelity’s efforts related to a retail Retirement offering. These initiatives will include content, promotional and service communications across owned channels. As a member of the Channel Marketing team, s/he will serve as an advocate and facilitator across marketing strategy, creative, and advertising channels to drive consistent messaging while staying focused on customer experience, brand alignment, efficiency, quality, and business results.

The Skills You Bring

  • Proven experience executing Owned marketing campaigns– with specific emphasis on email, .com, webinars and OSM.

  • Deep understanding of web metrics; ability to identify strategies to accelerate KPIs

  • A/B testing experience; including building out testing strategy and ability to think critically how to drive user optimization

  • Outstanding project/program management, and problem-solving capabilities, with the ability to manage multiple initiatives at once

  • Ability to successfully handle challenges and build trust in every interaction

  • Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity and interest in Multicultural insights

  • Ability to challenge the norm and drive innovation

  • Energized about working collaboratively with an appreciation for the value of diverse opinions and different skillsets

  • Understand and appreciate the impact of data and an ability to interpret and apply it effectively

  • Excellent written and verbal communication skills and ability to communicate clearly and concisely

  • Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment

The Value You Deliver

Work closely with the cross-functional team to manage and coordinate Owned programs. This role is primarily responsible for advocating for the Owned marketing strategy, the brand and the customer experience across the projects you lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.

How Your Work Impacts the Organization

You will partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.



Company Overview

Fidelity TalentSource is the in-house temporary staffing provider for Fidelity Investments, one of the largest and most diversified global financial services firms in the industry. We welcome individuals from all backgrounds, including technology and customer service, to fill assignments across Fidelity’s U.S.-based regional and investor center locations. If you would like to experience Fidelity’s supportive and collaborative culture while expanding your skill set and developing your professional network, consider a role with Fidelity TalentSource. Apply today at FTSJobs.com.

We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity TalentSource will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, please contact our HR team at HR@ ftsjobs.com.



Information about Fidelity investments

At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money. For information about working at Fidelity, visit FidelityCareers.com.

Fidelity TalentSource's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).

Fidelity Investments and Fidelity TalentSource are equal opportunity employers.