Digital Marketing Analyst

4 weeks ago

New Bremen, United States Crown Equipment Corporation Full time

Company Description:

 

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

 

Primary Responsibilities

 

  • Responsible for the monitoring and reporting for Crown’s digital customer touchpoints.
  • Establish Key Performance Indicators, monitor performance and produce reports and insights to drive optimizations.
  • Collaborate with other members of the Digital team to collectively identify optimization opportunities and provide recommendations to improve the online experience.
  • Support global campaign activity with UTM tracking and URL tagging, and produce reports to show campaign results.
  • Establish event tracking and manage tags to keep site optimized.
  • Continuously monitor site performance metrics and collaborate with IT to define requirements for site enhancements.
  • Manage and maintain local listings through Google My Business.
  • Define and monitor typical user behavior and patterns using data, A/B tests, heat maps and other tools.
  • Facilitate A/B tests and provide monthly reporting on results and recommendations.
  • Maintain work instructions and process documents.
  • Partner with IT, vendors, and business partners to develop project requirement documents and project plans.

 

 

Qualifications

 

  • Bachelor’s degree in Marketing, Business Analytics, Marketing Analytics or related field is required. Non-degree considered if 12+ years of related experience, along with a high school diploma or GED.
  • Experience with Google Analytics, Google Data Studios, Google Tag Manager, Google My Business, Power BI, SEM Rush, and Amazon Seller Central a plus.
  • Fluent in developing optimization strategies to deliver the best user experiences in the most technically efficient manner.
  • Understanding of how content, design, and user interface work together to create an optimal user experience.
  • Knowledge of eCommerce processes and best practices preferred.
  • Highly analytical individual with balance of implementation and business knowledge. Experience with Excel/spreadsheets for exporting and cleaning raw data in order to extract desired data points and graphs. 
  • Excellent ability to communicate concepts and design rationale both verbally and in writing.
  • Ability to prioritize projects, work within short time frames, and meet deadlines.  Proactive, flexible self-starter with strong interpersonal and team building skills.

 

This is a full time on-site position at our New Bremen, OH location.

 

Work Authorization:

 

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.


No agency calls please.

 

Compensation and Benefits:

 

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled

 

  • Digital Marketing Specialist for Fast Growth

    3 days ago

    New York, New York, United States Digital Marketing Inc Full time

    Company Overview: We are a leading digital marketing firm, recognized for our rapid expansion and commitment to innovation. Our mission is to empower businesses with cutting-edge search engine optimization strategies, driving revenue growth and online presence.Salary: $80,000 - $110,000 per year, depending on experience and performance. This competitive...

  • Digital Marketing Analyst

    3 weeks ago

    New York, United States Phyton Talent Advisors Full time

    Our client, a Global Investment Bank is seeking a Digital Marketing Analyst in their New York, NY location: ResponsibilitiesManage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagementMaintain and manage divisional website including...

  • Digital Marketing Strategist

    7 days ago

    New York, New York, United States MeanPug Digital Full time

    MeanPug Digital is a dynamic digital agency specializing in legal services. We are seeking an experienced Account Strategist to join our team.With a passion for creativity and execution, you will play a key role in driving the success of our clients. As a startup, we value innovation and out-of-the-box thinking.We offer a competitive salary of $80,000 -...

  • Digital Marketing and Social Media Analyst

    4 weeks ago

    New York, United States Michael Page Full time

    p>The Digital Marketing and Social Media Analyst will be responsible for managing various digital media channels including social media, corporate connections, and website content. Client DetailsA highly reputable global financial services institution. DescriptionOversee the creative assets, rendering, scheduling, placement, and posting of marketing...

  • Digital Marketing and Social Media Analyst

    1 month ago

    New York, United States Michael Page Full time

    The Digital Marketing and Social Media Analyst will be responsible for managing various digital media channels including social media, corporate connections, and website content. Client DetailsA highly reputable global financial services institution. DescriptionOversee the creative assets, rendering, scheduling, placement, and posting of marketing campaigns...

  • Digital Marketing and Social Media Analyst

    4 weeks ago

    New York, United States Michael Page Full time

    The Digital Marketing and Social Media Analyst will be responsible for managing various digital media channels including social media, corporate connections, and website content. Client DetailsA highly reputable global financial services institution. DescriptionOversee the creative assets, rendering, scheduling, placement, and posting of marketing campaigns...

  • Digital Marketing and Social Media Analyst

    1 month ago

    New York, NY, United States Michael Page Full time

    The Digital Marketing and Social Media Analyst will be responsible for managing various digital media channels including social media, corporate connections, and website content. Client DetailsA highly reputable global financial services institution. DescriptionOversee the creative assets, rendering, scheduling, placement, and posting of marketing campaigns...

  • Senior Digital Marketing Specialist

    6 days ago

    New York, New York, United States LOccitane En Provence Full time

    At LOccitane En Provence, we are seeking a Senior Digital Marketing Specialist to join our team. This is a fantastic opportunity to work in a dynamic and fast-paced environment, driving business growth through digital marketing strategies.About the RoleThis role involves managing key acquisition channels like Paid Search, Affiliate Marketing, and Paid...

  • Digital Marketing Strategist

    7 days ago

    New York, New York, United States Harnham Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Harnham. As the ideal candidate, you will have a strong background in search engine marketing and be able to drive business growth through data-driven insights.About the Role:The Search Engine Marketing Analyst will play a critical role in helping lead internal and external...

  • Product Analyst, Digital Analytics

    2 weeks ago

    New York, United States EXL Full time

    Product Analyst, Digital AnalyticsOnsite, NYCDescription:The Product Data Analyst will act as a trusted partner for mid and senior leadership by delivering data-driven recommendations that will influence long-term strategy and collaborate with product managers, engineers, and marketing teams to align analytics solutions with business goals.Skills...

  • Business Development-Digital marketing

    1 week ago

    New York, United States TEPHRA Full time

    Description:Job Description:: Looking for hiring a US geography for leadership role . Candidate should have a strong digital marketing background in banking & insurance domain. Responsible for growing CMO revenue for the business group. Prior Experience: Minimum 5 years' experience in business development in the geography and 5 years' experience in marketing...

  • Business Development-Digital marketing

    1 week ago

    New York, United States TEPHRA Full time

    Description:Job Description:: Looking for hiring a US geography for leadership role . Candidate should have a strong digital marketing background in banking & insurance domain. Responsible for growing CMO revenue for the business group. Prior Experience: Minimum 5 years' experience in business development in the geography and 5 years' experience in marketing...

  • Marketing Data Analyst

    5 days ago

    New York, United States Insight Global Full time

    Position: Marketing Data AnalystDuration: PERMSalary: 65-100K MaxLocation: 1 Park Ave – New York, NY (Onsite 3x a week)Must Haves:3+ years of experience in a Data Analytics roleExperience measuring marketing/communication campaign effectiveness (ex: appointment conversions, number of file downloads, page stickiness, digital platforms etc)Background in data...

  • Search Engine Marketing Analyst

    1 week ago

    New York, United States Harnham Full time

    Search Engine Marketing Analyst Media/Advertising$80,000 to $95,000 Remote EST Harnham is partnered with a boutique media company looking to hire a search engine marketing analyst to join its ever-growing digital analytics function. If you thrive in a fast-paced environment, this could be the role for you! THE ROLE: As the search engine marketing analyst,...

  • Search Engine Marketing Analyst

    1 month ago

    New York, United States Harnham Full time

    Search Engine Marketing Analyst Media/Advertising$70,000 to $90,000 Remote EST Harnham is partnered with a boutique media company looking to hire a search engine marketing analyst to join its ever-growing digital analytics function. If you thrive in a fast-paced environment, this could be the role for you! THE ROLE:As the search engine marketing analyst, you...

  • Search Engine Marketing Analyst

    3 weeks ago

    New York, United States Harnham Full time

    Search Engine Marketing Analyst Media/Advertising$70,000 to $90,000 Remote EST Harnham is partnered with a boutique media company looking to hire a search engine marketing analyst to join its ever-growing digital analytics function. If you thrive in a fast-paced environment, this could be the role for you!THE ROLE:As the search engine marketing analyst, you...

  • Search Engine Marketing Analyst

    4 weeks ago

    New York, United States Harnham Full time

    Paid Search Analyst Media/Advertising$80,000 to $95,000Remote EST Harnham is partnered with a boutique media company looking to hire a search engine marketing analyst to join its ever-growing digital analytics function. If you thrive in a fast-paced environment, this could be the role for you!THE ROLE:As the search engine marketing analyst, you will be...

  • Geography Leader for Digital Marketing Growth

    3 days ago

    New York, New York, United States TEPHRA Full time

    About TephraAs a forward-thinking organization, Tephra is always on the lookout for talented professionals to join our team. Our company culture emphasizes innovation, collaboration, and customer satisfaction.Job Title: Geography Leader for Digital Marketing GrowthAbout the RoleWe are seeking an experienced Digital Marketing Growth Strategist to lead our...

  • Marketing Analyst

    3 weeks ago

    New York, United States Loommode Full time

    Company DescriptionLoommode is a digital marketing agency specializing in short-form content marketing, providing services such as content ideation, editing, and brand strategy to drive organic growth for clients. Role DescriptionThis is a full-time remote role for a Marketing Analyst at Loommode. The Marketing Analyst will be responsible for conducting...

  • Digital Marketing Innovator for Social Impact

    4 days ago

    New York, New York, United States Blue State Full time

    About the RoleWe are seeking a talented Digital Marketing Innovator to join our team at Blue State. As a key member of our Martech Production Team, you will play a vital role in creating and executing game-changing digital marketing campaigns that drive real results for our clients.What We DoAt Blue State, we partner with leading causes, brands, and...