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Director, Image
4 months ago
PRINCIPLE ACCOUNTABILITIES :
Bring creative innovation and excellence to M·A·C’s global programs including 360 campaign development and brand initiatives inclusive of art direction, graphic design, and language, including an eye for editorial typography and layout. Participate in Creative briefings, and partner closely with Creative Operations and Marketing partners to understand 360 campaign needs to support overall brand strategy and activation. Create thoughtful, strategic, channel-agnostic 360 campaigns, inclusive of campaign concept, graphic language, layout, and design direction spanning hands on production and/or oversight. Work with the and SVP, Global Creative Director and Executive Director, Image on the development of campaign and brand concepts to answer brand, business, demographic, and strategic objectives in concert with creative counterparts in Editorial, Store Design and Experiential, Digital, Packaging, Creative Strategy, Production, Post-Production and Creative Operations. Work through pre-production considerations and presentations to SVP, Global Creative Director as well as cross-functional Marketing, Regional and M·A·C leadership teams. On-set art direction aligned to approved creative direction for 360 campaigns. Post-production workflows that produce aligned to approved creative direction to produce final 360 campaign assets including channel agnostic and channel-specific layout, graphic identity, supervision of retouching for still and video, video editing direction, etc. in concert with Production, Creative Operations and Post-Production internal and external creative partners. Conceptualize, own, and execute brand design initiatives to a high standard. Maintain brand strategy, identity, and consistency of the M·A·C brand per SVP, Global Creative Director’s direction. Work closely with creative counterparts to maintain visual and conceptual consistency across all channels throughout concept, pre-and-postproduction; inclusive of in-store, experiential, digital, social and maintain awareness of future programs and initiatives and how they relate to overall creative strategy. Provide guidance and direction on regional adaptions while understanding need for local nuance with guidance (if applicable). Package and present concepts and executions to M·A·C and ELC leadership teams within and outside of creative competencies Organize and coordinate a large volume of incoming creative requests by keeping track of deadlines and assets. Can take direction well, work independently to execute programs and/or supervise to support design functions and mentorship of junior team members.Qualifications
POSITION REQUIREMENTS:
BA or BFA preferred. 5-7+ Years of design experience. Fluent in Adobe Creative Suite with a special emphasis on Adobe Illustrator, InDesign, Photoshop, as well as Keynote and PowerPoint – FIGMA is a plus. 360 program development experience. Experience with on-set Art Direction, pre-through post-production planning and design. Must have substantial knowledge of production including post-production for stills and video. Ability to work with a variety of people across creative disciplines. Superior organizational and multi-tasking skills. Understanding of current fashion, beauty, and design trends, Ability to work in a very fast paced environment. Category, Adjacent Category and Creative Agency experience is a plus.The anticipated base salary range for this position is $117,000 to $202,100. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
