Paid Media Analyst, Amazon Games
4 months ago
The Media, Growth, Analytics, and CRM team is responsible for driving awareness, delivering incremental players and re-engaging lapsed players through a multichannel approach.
The ideal candidate is a self-starter with strong analytical skills, able to deliver actionable insights at scale for business stakeholders. They possess deep knowledge of the advertising landscape and have the ability to craft compelling narratives from performance data to illustrate successes and opportunities throughout the entire marketing funnel.
In addition to releasing New World, an MMO set on a supernatural continent in the Age of Exploration, and publishing Lost Ark, from acclaimed studio Smilegate RPG, we are working on new IPs from our studios and teams in the US, Canada, and Europe, along with other projects in varying stages of development.
We believe in building teams and products that reflect and offer an inclusive environment for all our employees and players. We encourage our teams to push boundaries, challenge each other, and learn new ways to unlock their full potential. We are growing and creating as we go - we want you to join us on this journey
Key job responsibilities
- Work closely with the media team to understand their processes, reporting requirements, and data needs to drive insights into media performance and improve their ability to scale
- Conduct data analysis to evaluate user growth performance, identify trends, develop and implement a data-driven approach to assess campaign performance and audience targeting, and make recommendations for optimization
- Conduct in-depth custom ad effectiveness studies and bespoke analyses to understand the relative impact of different marketing strategies across digital platforms and across media
- Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters to gather meaningful data in a customer obsessed and privacy forward way
- Identify and prioritize opportunities with marketing managers, write test charters, and provide test analysis and recommendations to collaborators
- Partner with cross functional teams such as data science, data engineering, product analysts, experimentation and instrumentation teams to contribute to advanced models (MMM, MTA), data pipelines and instrumentation, and build testing roadmap
A day in the life
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. You will have the chance to explore, innovate and enable Amazon Games to deliver great gaming experience for customers around the world.
About the team
We embrace our differences and are committed to furthering our culture of inclusion. We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences). Our team also puts a high value on work-life balance and offers flexible working hours. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development. We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
- 3+ years of business analyst, data analyst or similar role experience- Experience defining requirements and using data and metrics to draw business insights
- Experience with data visualization using Tableau, Quicksight, or similar tools
- Experience making business recommendations and influencing stakeholders
- Bachelor's degree or equivalent
PREFERRED QUALIFICATIONS
- Experience in Games Industry (supporting title Development, Release, or Live Ops)- Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling
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