Senior Marketing Data Analyst
3 weeks ago
Position Summary
The Senior Marketing Data Analyst develops and leads/supports data-driven processes directed to improve member acquisition, loyalty, and retention. This role will be seen as an active and strong participant within the BI community, providing thought and expertise within numerous analytical capability areas.
Job Duties and Responsibilities
- Builds and implements effective new member acquisition and reactivation statistical response models for targeted media channels
- Develops and operationalizes effective member modeling; partners with internal teams to develop, implement and measure actions
- Delivers standardized marketing measurement and reporting for targeted marketing channels aligned with specific business and member goals
- Supports the creation and implementation of a comprehensive member segmentation strategy driving investment and communication decisions
- Supports personalization strategies for both on and off-line channels from a data and analytics perspective
- Partners with internal targeted marketing channel owners to deliver analytics to meet their specific ROI goals
- Partners with Real Estate research teams to optimize use of market, prospect and member data for both new and open club membership decisions
Position Requirements
- Bachelors Degree in Economics, Statistics or related field
- 3 to 4 years of related work experience
- Expertise in advanced analytic/data science techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, response prediction, advertising effectiveness, consumer profiling
- Thorough understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
- Developed and growing expertise in SAS, SPSS, R or any other advanced analytics software package
- Understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
Preferred Requirements
- Graduate degree in a related field
- Experience with Adobe Site Catalyst
- Expertise working with CRM data, utilizing to guide marketing strategy as well as provide customer-specific recommendations
- Awareness of Visual Analytics tool(s) - Tableau, Spotfire, Microsoft Power BI
- Familiarity with web analytics packages
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
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