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Director, Engagement Strategy

4 months ago

Philadelphia, United States Publicis CoLab Full time

Job Description

PLEASE NOTE: Candidates for this role must be able to work out of our Philadelphia, New York, or Chicago offices.

Strategy is a multi-disciplinary team of Creative, Social, Engagement Experience Strategy experts, unified by a shared ambition to design experiences that move people. 
 

How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient’s problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen. 

To further accelerate this ambition, we are looking for an outstanding Senior Manager, Engagement Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.

The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

Sound like you? Read on.

What you’ll do: 
Director, Digital Strategy, your comprehensive media and marketing expertise will be essential to providing strategic thought leadership on key client engagements. 

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity. 

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes: 

Drive key business objectives by developing robust digital experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefining communications and lead nurturing opportunities.  Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect  Analyzing how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life.  Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life  Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact  Helping to develop our future digital strategists by demonstrating how today’s approaches become opportunities to evolve into tomorrow’s new best practices 

Qualifications

This pivotal role requires a depth of expertise (7-10 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you are: 

A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc)  Successful track record within the Pharma marketing space a must.  A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation  A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth  A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector  An approachable manager with a solid track record of team oversight looking to further develop their management skillset. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change