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Manager
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Company Overview
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. As the Digital Marketing Manager, you will lead digital activation from conception to execution. You will be in lock-step with your sales, integrated marketing, and brand marketing counterparts to understand long term & short term goals to translate into effective digital campaigns across retailers and channels. You will be responsible for planning, executing, and reporting on digital marketing campaigns for Amazon. You will develop and manage A&P budgets and have a clear understanding of how digital spend is moving the business forward.
Responsibilities will include but are not limited to:
Develop full funnel marketing strategy on/off retail platforms to drive overall brand and ecommerce growth plans, including:
Amazon Search & Display
Online Video/Streaming TV
Additional off-platform Amazon media tactics
Partner with:
Amazon Sales teams to build eCommerce activation plans
In-house Creative and Production teams to develop best in class digital assets
Primary media partners (Amazon Advertising and Amazon Agency) to drive growth
Analytics to understand sales lift and performance trends to optimize the media mix
Internal Planning, Integrated Marketing and Brand Marketing teams to determine optimal product mix and cross-channel cohesiveness
Leverage analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growth
Lead strategic projects around content development for Amazon marketing campaigns, paid digital media performance recaps, and Amazon Brand Store management
Involvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goals
Develop the segmentation of campaigns in alignment with business goals and reporting expectations
Manage and implement budget pacing to track and optimize elements of digital advertising campaigns across a given time period
Determine basic account structures with campaigns, ad groups / ad sets, keywords and creatives
Determine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives / copy, A/B testing platform features, etc.
Qualifications:
BS/BA or University degree in a related field
5+ years of digital marketing and/or Ecommerce work experience
Experience in Programmatic Display management
Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
Ability to operate independently given direction, and bring ideas and solutions to issues raised
Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channel
Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
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