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Digital Media Planner/Buyer

4 months ago

Bethesda, United States Sensis Full time

SENSIS

Who we are:

An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.

We opened our doors in 8 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.

What we are looking for:  

Digital Media Planner/Buyer

Full-time

  What you’ll be doing:

In the role of Digital Media Planner/Buyer, you will work as part of a team responsible for media planning and buying for lead-generation campaigns. To be considered, candidates must demonstrate an advanced level of media planning/buying across digital media, be resourceful, able to think on your feet, embrace juggling multiple deadlines and truly enjoy working in a collaborative team environment.

Maintain positive, professional relationships with key day-to-day clients. Report on campaign metrics routinely and recommend optimizations to media mix, tactics and targeting. Produce, analyze, and present campaign wrap-up reports. Develop and present optimization strategies. Work closely with Media Supervisor and Director to craft custom media plans. Develop and maintain media workflows and timelines for all projects. Manage vendor relationships and stay informed on latest media innovations. Lead RFPs and negotiations to ensure recommended tactics, partners and programs deliver against stated goals. Oversee client billings and vendor invoices. Ongoing management of client budgets and flowcharts. Closely track media investments and reconcile monthly billing. Serve as a go-to resource for junior staff and contribute to their development.

What you’ll bring along:

Agency experience working in highly collaborative, integrated teams.

Minimum 2 years of managing digital media, with focus on performance and conversions. Digital media experience including Display, Programmatic, Paid Social, Paid Search, Digital Video, Digital and Audio. Knowledge and up-to-date experience working in Facebook and Instagram Experience working directly in a DSP (Basis preferred) Google Display Network, Video and/or Search certification would be ideal. Direct experience translating media performance into actionable insights. Skilled at presenting reporting and optimization recommendations to clients. Skilled in use of media planning systems (i.e. Strata) and third-party ad server (DCM) Strong aptitude in math. Strong Microsoft Office skills with exceptional Excel skills (i.e., a strong command of pivot tables and creating compelling presentations in PowerPoint) Critical thinker who leverages data to inform strategic recommendations. Strong work ethic and social skills. Self-motivated, yet works well in a team environment. Solid analytical and problem-solving skills. Ability to learn new software and processes quickly. Pride in quality of work and an eagerness for feedback on how to improve/develop your skill set. Salary Range:
$, - $,

Where:
Atlanta, GA, Austin, TX, Bethesda, MD or Los Angeles, CA