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Manager, Brand Campaigns

4 months ago

Charlotte, United States Ansys Full time

 Requisition #:  14388 

Our Mission: Powering Innovation That Drives Human Advancement   

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

Innovate With Ansys, Power Your Career.

Summary / Role Purpose

The Corporate Campaigns and Events Manager will be responsible for planning, coordinating, and executing multichannel corporate campaigns, events (in person, virtual, and hybrid), and activations to enhance brand visibility, engage stakeholders, and support key business objectives. This role requires a strategic thinker with exceptional project management skills, a creative mindset, and a strong attention to detail. 

This position will report to the Senior Director, Corporate Marketing and lead a team. 

Key Duties and Responsibilities

Develop, implement, and execute comprehensive corporate campaigns and events strategies aligned with overall business goals and marketing objectives to drive brand equity, market share, and customer loyalty. 

Lead the planning and collaborate cross-functionally with internal teams to ensure seamless execution of campaigns and events. 

Manage event budgets, negotiate contracts with vendors and suppliers, and oversee logistics, including venue selection, catering, audiovisual requirements, transportation, and any other experiential elements. 

Coordinate with external partners, sponsors, and vendors to maximize opportunities for collaboration, brand exposure, and value-added offerings. 

Collaborate across marketing to utilize digital marketing channels, social media platforms, and online tools to promote corporate campaigns and events and drive audience engagement before, during, and after each event. 

Measure and analyze the effectiveness of campaigns and events through key performance indicators (KPIs), including attendance, engagement metrics, demand generation, and return on investment (ROI). 

Stay informed about industry trends, best practices, and emerging technologies in event management and corporate branding, and proactively identify opportunities for innovation and improvement. 

Ensure compliance with relevant regulations, industry standards, and company policies, including health and safety protocols and data protection requirements. 

Minimum Education/Certification Requirements and Experience

Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certification is a plus. 

Proven experience (5-7 years) in corporate event management, campaign planning, or related roles, preferably in the B2B technology space. At least one year of people leadership experience preferred. 

Adaptable to fast-paced environments and able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. 

Team player with excellent communication and presentation skills, with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders. 

Creative thinker with a keen eye for design, branding, and storytelling, and a passion for creating memorable experiences. 

Proficiency in event management software, project management tools, and digital marketing platforms; experience with CRM systems is desirable. 

Flexibility to travel as needed for events and activations. 

Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance and ROI. 

Demonstrated ability to lead cross-functional teams and build positive relationships with internal and external partners. 

Strong attention to detail, organizational skills, and an unwavering commitment to quality and excellence. 

Leadership capabilities, with the ability to inspire and motivate team members towards achieving brand objectives. 

Ability to set clear goals and expectations for team members and self. 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement. 

Our Commitments: 

Amaze with innovative products and solutions Make our customers incredibly successful Act with integrity Ensure employees thrive and shareholders prosper

Our Values: 

Adaptability: Be open, welcome what's next Courage: Be courageous, move forward passionately Generosity: Be generous, share, listen, serve Authenticity: Be you, make us stronger

Our Actions: 

We commit to audacious goals We work seamlessly as a team We demonstrate mastery We deliver outstanding results

INCLUSION IS AT OUR CORE 
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive. 

 
WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS 

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. 

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics. 

CREATING A PLACE WE’RE PROUD TO BE   
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the , Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and ).