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Head of Content
4 months ago
We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way that people buy, sell and trade in photo and video kit. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro.
MPB has always been committed to making kit more accessible and affordable, and helping to visualise a more sustainable future. We recirculate more than 485,000 items of used kit every year, extending the life and creative potential of photo and video equipment for creators around the world.
Headquartered in the creative communities of Brighton, Brooklyn and Berlin, the MPB team includes trained camera experts and seasoned photographers and videographers who bring their passion to work every day to deliver outstanding service. Every piece of kit is inspected carefully by our product specialists and comes with a six-month warranty to give our customers peace of mind that buying used doesn’t mean sacrificing reliability.
MPB customers come from all walks of life, and so do we. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of family makeup, race, sexuality, religion, gender identity, disability or age. At MPB, every employee has the opportunity to make an impact and grow.
The role
As part of the Global Marketing Leadership (GML) team, you will be the connection between our Head of Global Content and the European Content team. You will input with your market knowledge into global strategy, leading the local development, execution, distribution and optimization of the content for the EU markets.
You will develop a local, multi-market content plan based on the global content strategy and manage a team of content producers and content marketing managers, along with external content producers and storytellers.
You will work together with the Head of Global Content and the VP of Marketing to provide frameworks, processes and governance for the European Content team
What you'll be doing
Develop local content strategy based on global strategy, maintaining rigorous planning and production processes to ensure quality content out on time and on budget Oversee and manage the local content management and production team in delivering timely and locally relevant content and campaigns Work with internal and external teams on concept development and localization to support key campaigns and partnerships Deliver against content performance objectives for the EU market Ensure high quality of local copy across all content and translations Work with the analytics team to understand our customers and define audiences to deliver targeted, insights-driven plan Work with the Senior SEO Manager to ensure well optimised content Work collaboratively with content marketers across the global team Maintain relationships with key stakeholders to build an effective environment for the delivery of content that is on strategy and brand compliant, regardless of whether produced by the central content team, local content teams or external content creatorsWhat you'll need
5 years+ experience in managing a diverse team in Content Marketing Ability to plan local digital content across a number of channels and marketsKnowledge in SEO best practices to ensure content is optimised Experience in creating visual content - videos and stills - from brief through to delivery. Understanding of editorial content creation and good feeling for language and experience crafting messaging for different channels and objectives Language skills in European languages other than English (DE, FR NL are preferred) In-depth knowledge of photography and videography kit and creatives’ motivations, behaviours and interests a plus Knowledge about relevant KPIs to measure success and how to use those to inform future decisions
Benefits
We support our staff and their careers in every way we can and we offer the following benefits:
28 days holiday 2 days off per year, to actively volunteer for a charity that is close to your heart, that aligns with the MPB values Retirement & Pension Plans (25% employer’s contribution of what you contribute) EU Workers Council BVG ticket discount Employee Discount Employee Assistance Programme (EAP) Learning Management System - the MPB 'Learning Lab' where you have access to thousands of free courses to up-skill in any areas you'd like; whether personally or professionally Regular social events Dog friendly office