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Marketing Manager, Campaigns
4 months ago
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
Key responsibilities:
Put your marketing superhero cape on and plan and execute multi-channel marketing campaigns that will drive new net business like never before. Lead the charge in quarterly campaign planning, working closely with marketing leadership and the team to ensure our campaigns are out of this world. Use your creative powers to identify the content, creative, and messaging needs for campaigns, collaborating with Brand, and Creative teams to make it all happen. Team up with Sales to conquer shared priorities and goals, developing high-impact marketing programs that will knock the socks off our audience. Become a data wizard and measure, analyze, and report on marketing campaign performance, using your insights to improve efficiency and find new opportunities to shine. Get your detective hat on and team up with Integrated Marketing to uncover exciting new social sponsorship and integration opportunities that perfectly match our brand and voice. Become a master of customization as you craft tailor-made social media packages for potential and confirmed brand partners, complete with production budgets, editorial calendars, distribution strategies, and CTA/product positioning. Be a social butterfly and spread the word by coordinating with internal and external stakeholders to share social insights and campaign data, paving the way for future improvements and learnings. Dive deep into the world of Integrated Marketing and soak up all their priorities and initiatives, then spread the love by communicating this info to our global/regional social teams for better alignment.Key Focuses Of This Role Include:
Ensuring marketing data is properly collected and connected with systems through end-to-end testing. Leading Campaign Operations in the USA Maintaining workflow processes by coordinating with other corporate operations teams. Nurturing our marketing tech stack by continually auditing its scalability, predictability, and efficiency.