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Product Portfolio Marketing Manager
4 months ago
Description & Requirements
ANDERSEN CORPORATION SUMMARY: At Andersen, we pride ourselves on our core values of Excellence, Integrity, Innovation, Partnership and being a leader in Corporate Citizenship. Headquartered in Bayport, Minn., Andersen Corporation is the largest window and door manufacturer in North America. Newsweek recognized Andersen as one of “2023 America’s Greatest Workplaces.” We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. Andersen embraces our nine Employee Resource Networks to celebrate our differences and to champion diversity. We are named as a Forbes “Best Employer for Diversity 2022.” Earning the 2023 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen. SUMMARY: Lead a team of Product Marketing Managers in the development of strategic and tactical product marketing plans for multiple product lines (new product launch, feature enhancements, line extensions, product awareness and demand generation) focusing on creating compelling positioning, messaging to drive awareness and demand with target audiences. Lead the implementation of omnichannel marketing plans as part of a cross functional team. Own and drive the product positioning and messaging PRIMARY RESPONSIBILITIES: Lead a team of Product Marketing Managers in the development of compelling messaging, positioning, and integrated product marketing plans to support a full range of product marketing needs from launch to ongoing demand generation. Accountable for assigned product marketing performance against targeted awareness and growth. Serve as key marketing leader in the development of the enterprise portfolio product marketing strategy inclusive of launch and ongoing product marketing plan development with a goal of achieving increased levels of product awareness and demand. Serve as product marketing partner to segment marketing managers, supporting go-to-market strategies, product launches, communications and positioning associated with targeted customer segments. Develop product marketing tools and processes to support product and sales information needs of internal delivery partners, field sales, AW channel partners, and trade customers. Provide marketing industry and market trends to support the development of competitive intelligence related to other window and door manufacturers. Participate in field forums, shows, customer visits and other meetings to communicate portfolio and marketing programs as needed. Contribute to driving and participate in strategic and annual operating planning processes. Responsible for sound budgeting and expense management. MUST HAVE QUALIFICATIONS: Strong product marketing work experience and is considered a demonstrated marketing performer. Experience levels could range from 10 – 20+ years of relevant progressive work experience depending upon specific work experiences and educations background. 4 year degree with MBA strongly preferred. Strong technical and analytical skills (either from formal education or through comparable work experiences). Strong strategic planning skills. Must come into this level with demonstrated leadership in a cross-functional environment- capable of leading the largest, broadest scope and highest impact development initiatives. Report to a VP Marketing- may be asked to manage both direct and indirect reporting relationships for key initiatives. Capable of effectively communicating to Senior Executives, industry events, major customers, marketing peers, etc… Seasoned professional at presenting ideas and persuading to achieve desired results. CULTURE AND BENEFITS: “Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to: • Medical/Dental/Vision/Life Insurance • Health Savings Account contributions • Paid holidays plus PTO • 401(k) plan & contributions • Professional development and tuition reimbursement opportunities • Charity contributions • Nationwide career opportunities We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. #LI-JL2 Posting City: Bayport, MN