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Lifecycle Marketing Manager
4 months ago
About Tava
Tava Health is a venture-backed mental health platform dedicated to facilitating meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, caseload management, telehealth, comprehensive billing, and streamlined referral management. For individuals seeking care, Tava ensures access to quality mental health care through a variety of coverage options, including those made possible through Tava's employer and insurance partners.
What we’re looking for
We are looking for an innovative Lifecycle Marketing Manager excited about the opportunity to shape marketing strategy and create powerful user experiences. You will be responsible for engaging providers and clients throughout their lifecycle journeys, from onboarding to advocacy, by creating and executing multi-channel campaigns, analyzing performance, and optimizing results. If you have a proven track record in lifecycle marketing, thrive in a startup environment, and are passionate about enhancing user experiences and contributing to the mental health industry, we’d love to hear from you
Responsibilities
- Ensure providers and clients engage with personalized and relevant campaigns to encourage high-value behaviors across all stages of their lifecycle journeys.
- Create, code, and execute campaigns via email, SMS, direct mail, and other channels to drive conversion, engagement, retention, and revenue.
- Experiment with, measure, analyze, report, and continuously optimize campaign performance.
- Develop segmentation strategies to customize communications based on user behaviors/engagement and other data.
- Report regularly on key lifecycle marketing KPIs and campaign performance, identifying opportunities to improve and continuously executing them to optimize results.
- Collaborate internally on content strategy and creation, working closely with cross-functional teams to weave their strategic initiatives into effective lifecycle campaigns.
- Become a systems expert, working with technical teams on data integration to ensure timely, relevant, and accurate campaign delivery using our marketing technology stack.
Qualifications
- 5+ years experience in email and lifecycle marketing, preferably at a startup, with a proven track record of building and executing effective multi-channel marketing strategies.
- Experience managing/administering a marketing automation platform or CRM (bonus if you’ve had experience with Iterable, Braze, Sendgrid, or Twilio).
- Ability to be strategic and operational, comfortably shifting from high-level to in-the-weeds, roll-up-your-sleeves execution of work.
- Proficiency in relevant analytical methods (e.g., experiment design, A/B testing, performance attribution, analysis) with proven ability to translate data into actionable insights.
- Fluent in HTML and CSS (at least 2-3 years experience), with in-depth knowledge of email best practices.
- Some experience with Adobe design products and Figma is preferred.
- Self-drive, resourcefulness, and motivation to work in a fast-paced, startup environment.
- Excellent written, verbal, and visual communication skills with a strong attention to detail.
- Passionate about mental health and our mission
Why you’ll like working with us
Enjoy working *remotely in this full-time, salaried position. Tava offers a highly competitive benefits package including parental leave, plenty of paid holidays and PTO, medical, dental, and vision insurance, and (of course) a generous mental health benefit.
*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Idaho, Indiana, Maine, Maryland, Massachusetts, Montana, New Jersey, New York, Oklahoma, Oregon, Tennessee, Texas, and Utah.
Tava is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, marital, or disability status.
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