Senior Director, Sales Marketing

Emerald is searching for a Senior Director, Sales Marketing to manage the engine that powers our sales pipeline. This is a critical role for an outcomes-focused leader who excels at bridging the gap between marketing activity and revenue generation. You will be responsible for building a world-class, data-driven demand generation and sales enablement function that directly fuels our growth across a diverse portfolio of B2B events and content brands.

As the leader of this function, you will design and execute strategies that generate high-quality leads, accelerate them through the funnel, and empower our sales team to win. This role requires mastery of both the art and science of B2B marketing—someone who can craft compelling narratives and build the scalable systems to deliver them effectively. If you are a strategic leader with a proven record of driving measurable pipeline and revenue impact, this is your opportunity to build and own the commercial marketing function at a market leader.

Responsibilities

• Outbound Demand Generation: Architect and orchestrate multi-channel outbound campaigns to generate qualified leads. Define the optimal channel mix, align strategies with Emerald's demand gen teams, and ensure a steady flow of high-intent prospects.
• Sales Collateral Development: Lead the creation of a high-impact sales collateral library, including compelling sales decks, product one-pagers, persuasive case studies, and targeted vertical playbooks that equip the sales team to close deals.
  MQL- SQL Journey Design & Nurture: Engineer the complete lead lifecycle from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). Implement advanced lead scoring, optimize routing logic, and build sophisticated nurture programs that accelerate pipeline velocity.
• AI Sales Enablement & CRM Flows: Lead marketing's approach in the use of AI in our sales process. Develop intelligent outreach sequences, enable personalization at scale, and establish a governance framework for experimentation within our CRM and sales enablement platforms.
• Revenue Attribution & Reporting: Own the measurement of marketing's financial impact. Implement multi-touch attribution models, report on pipeline coverage, and align marketing forecasts with sales and business objectives. Build and maintain dashboards that provide clear visibility into performance for executive and sales leadership.

Requirements

• 10–15+ years of senior leadership experience in B2B demand generation, revenue marketing, or a similar field.
• Demonstrable expertise in designing and executing successful Demand Gen and ABM strategies leveraging intent data.
• Deep, hands-on proficiency with Marketing Automation Platforms (e.g., HubSpot) and CRM systems (Salesforce is a must).
• Strong command of analytics and reporting with the ability to translate complex data into strategic business recommendations.
• Exceptional leadership and team-building skills with experience mentoring and developing high-performing marketing professionals.

Preferred Qualifications

• Background in the events, media, or B2B SaaS industries.
• Hands-on experience with dedicated ABM platforms (e.g., Demandbase).
• Familiarity with Gong or other sales enablement platforms.

ABOUT EMERALD

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don't require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us

COMPENSATION & BENEFITS

Target Compensation: $150,000-160,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at . com.