Website Migration Content Specialist

Benefits
: Medical, Dental, and Vision coverage

Duration
: Long term contract (12 months with possible renewal)

Location
: Atlanta, GA

Corestaff is the official MSP resourcing partner for Porsche Cars North America for contractor positions operating and managing their nationwide contingent workforce program. The candidate selected for this role will be an employee of Corestaff with a placement at Porsche Cars North America in Atlanta, GA.

Position overview:

Come join a team of change agents to drive the continuous transformation of our digital ecosystem. We are looking for a detail-oriented and creative Website Migration Content Specialist to work with our Porsche Center Website team to drive the innovation and growth of our platform that offers a seamless, integrated, high-quality, and visually appealing Porsche experience for customers visiting our dealers' websites.

This role will focus primarily on localizing the Porsche Center Websites platform and ensuring a successful roll-out to the US dealer network. In this role, you will be at the forefront of shaping our Porsche dealers' digital presence and crafting premium web experiences for our customers. You will play a vital part for a growing need of the business and will provide input on the future of our digital product portfolio. Get ready to transform Porsche's digital ecosystem and shape our dealers' online presence

Roles & responsibilities

• Create, customize, edit, and format content within the Content Management System (CMS) – Storyblok - to ensure a consistent and engaging user experience across Porsche Center Websites.
• Analyze and migrate dealers' current websites to the new Porsche Center Websites platform, ensuring accuracy and consistency.
• Create unique Porsche Center Websites (including page layouts, content, imagery, and optimized for SEO) utilizing Storyblok, marketing & design guidelines, templates, best practices, technical requirements, and editorial guidelines.
• QA dealer websites to identify and address any issues related to formatting, links, and overall presentation.
• Assist in designing a smooth onboarding experience for dealers based on existing systems and dealer requirements.
• Collaborate with an international team of Content Managers, dealers, internal teams, support teams, and product teams.
• Create and maintain documentation for content management processes and guidelines, and implement continuous process improvement efforts based on learnings.
• Promote the new website platform and manage expectations with dealers.
• Provide training and support to dealers, their agencies or other content contributors on Storyblok best practices, content management processes, and tools.
• Provide new feature roll-out support to dealers, troubleshooting support, frequently asked questions documentation, documentation of dealer requirements and feedback etc.
• Follow website & SEO best practices and serve as a subject matter expert to internal teams.

Education:

• Bachelor's degree in digital marketing, communications, web design or similar required

Experience

• 2 - 5 years of experience in the North American automotive industry, Digital Marketing industry, or related field
• 2 - 5 years of experience as a Content Manager / Author or similar role, with a focus on content management within Storyblok or similar CMS
• Experience with Search Engine Optimization (SEO)
• Experience in managing complex projects and/or marketing technology operations
• Previous experience in cross-functional teams and projects required, preferred with international teams
• Knowledge of dealership digital marketing processes in the automotive industry is helpful
• Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)

Skills and Competencies:

• Exceptional attention to detail and commitment to delivering high-quality content
• Ability to effectively work within a cross-functional team and adapt to changing requirements
• Ability to analyze complex problems, proactively propose effective solutions, and troubleshoot issues efficiently
• Knowledge of digital marketing beneficial
• Knowledge of Consent Management Platforms beneficial
• Knowledge of Tag Management, preferably with the Tealium Tag manager, beneficial
• Strong written and verbal communication skills with the ability to convey technical information in a clear and understandable manner
• Willingness to learn new technologies and tools as needed
• Ability to prioritize and work under tight deadlines
• Strong team player with excellent interpersonal skills
• Independent and fast work style, high dedication and motivation.
• Percentage of required travel: 5 – 10%