Marketing Analyst

Job Description
We are currently hiring a
FT Marketing Analyst, hybrid
in
Boston MA
.

Our
Marketing Analyst
are tasked with helping our brand teams use data to measure and improve the effectiveness and efficiency of our marketing investments. The Marketing Analyst will support the team in measuring the performance of our advertising budgets, the effectiveness of our creative, and helping to build tools to enable us to make data-supported decisions.

• A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

What You'll Brew:

• Marketing Analysis and Reporting

• Analyze campaign performance and in-market testing, alongside sales data to build actionable insights for our brands around creative and tactical media optimizations

• Build and maintain Power BI reporting for better self-service access to the Key Performance Indicators our Brand and Executive teams need
• Collaborate with other cross-functional teams such as Business Analytics, Shopper Analytics and Data Solutions/Data Engineering to provide the most comprehensive analysis to the Brand teams
• Work directly, and in full alignment with, the marketing manager for your assigned brands to ensure our testing Learning Agenda is always coordinated with their evolving strategy

• Work closely with our Media Agency and other external vendor partners to coordinate measurement and in-market testing

• Advanced Analysis (these responsibilities will build up over time)

• Oversee Media Mix Model data collection, data and model QA, and insights for your assigned brands

• Oversee test design, execution and analysis of results for direct attribution measurement

What Ingredients You'll Bring:
Minimum Qualifications:

• Bachelor's degree in Data Science, Analytics, Marketing Analytics or Marketing
• 1+ years in marketing analytics, either in-house or at a media agency
• Prior exposure to marketing-related advanced analysis such as MMM and Matched
• Working knowledge of data from common marketing platforms (Google DV360, Meta, etc.)
• Self-motivated, detail-oriented, with the ability to juggle an array of tasks on tight timelines.

Preferred Qualifications:

• Power BI (or Tableau, other) experience
• Intermediate SQL experience – ability to write and optimize queries, build views and troubleshoot data pipeline issues

Level: 7
At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $50,500 and $106,600. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance.

Some Perks:
Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer
• Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact for assistance.