Customer Insights Analyst
2 days ago
Customer Insights Analyst / Sr. Data Analyst
Boston, MA - Hybrid
Description:
We're looking for a Senior Data Analyst to transform how we understand and predict customer behavior at Grand Circle. You'll be embedded within strategic analytics department, using data to shape brand development and bring value to customers and other business teams. This role sits at the intersection of advanced analytics, customer intelligence, and business strategy.
What You'll Do
- Analyze customer behavior patterns to identify actionable insights and opportunities for targeted marketing interventions
- Design and run experiments to test hypotheses about customer engagement and measure impact of strategic initiatives
- Develop predictive models for key business metrics including churn, lifetime value, and propensity scoring
- Tell data-driven stories that convince and influence leaders using clear insights and recommendations
- Partner with brand, marketing, and other business teams to translate analytical findings into measurable business impact
- Build and maintain dashboards that track customer journeys and identify optimization opportunities
- Define and monitor KPIs that align with business objectives
- Mentor junior analysts and champion analytical best practices across the organization
- Collaborate with data engineering to ensure data quality and accessibility
What You'll Need
Required Experience
- 3+ years in data analysis, preferably in a subscription or loyalty focused B2C environment
- Advanced SQL proficiency (complex queries, window functions, and optimization)
- Strong statistical foundation with hands-on experience in regression, classification, clustering, and time series analysis
- Proficiency in Python or R for analysis and modeling
- Experience with BI tools (Tableau, PowerBI, Looker, or similar)
- Proven ability to communicate the results and recommendations of your analysis to senior leadership
- Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or quantitative field
Technical Skills
- Experience working with cloud data warehouses and large-scale datasets
- Proficiency with version control and collaborative development practices
- Understanding of data pipeline concepts and ETL processes
- Familiarity with cloud computing platforms and services
- Knowledge of data governance and security best practices
Nice to Have
- Experience with customer data platforms or marketing automation
- Knowledge of machine learning frameworks (scikit-learn, XGBoost, TensorFlow)
- A/B testing and experimental design expertise
- Familiarity with causal inference methodologies and experimentation techniques
- Prior experience in travel or hospitality industry
Benefits
- 50% Discount on GCC trips
- Robust healthcare benefits, including medical, dental, vision, and flex spending accounts
- Generous Paid time off (PTO)
- Paid holidays throughout the year
- Company-paid life insurance
- Paid short- and long-term disability insurance
- 401K Retirement Savings account
- Discounted auto and renters insurance
- Volunteer and philanthropy opportunities to give back in Boston and where we travel
- Casual dress code every day
Why Join Us
- Join a mission-driven company that values data-informed decision-making at every level.
- Make a visible impact on traveler experience and contact center excellence.
- Be a part of a culture that embraces transparency, accountability, and bold thinking.
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