Google Paid Search
4 hours ago
Job description
Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team?
We're looking for a SEM / Google Paid Search Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms. You don't need years of experience — if you're smart, motivated, and eager to learn, we'll teach you how to run high-performing campaigns using our proven process.
About Us:
Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth.
Responsibilities:
As a Google Paid Search (SEM) Manager, you will:
- Set up, managing, and optimizing Google Ads Search campaigns.
- Have a basic understanding of keyword research and competitor analysis.
- Monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics.
- Understand Google Tag Manager and Google Analytics (GA4).
- Developing ad copy and ad extensions.
- Multi-task and manage multiple client accounts simultaneously.
- Commit to staying up-to-date on Google Ads trends, policy changes, and best practices.
- Manage budgets, ensuring proper pacing and efficient spend to meet ROI goals.
Desired Experience (Not Required, but a Plus):
- Background in website design and development.
- Experience working with WordPress, Webflow, Wix, and other website builders.
- Basic understanding of SEO and search engine algorithms.
What We're Looking For
- Curiosity, intelligence, and eagerness to learn quickly.
- Comfort working with data and numbers (Excel/Google Sheets skills a plus).
- Strong written communication and attention to detail.
- Interest in the technical side of setting up campaigns, and lead tracking and wiring to feed leads into various systems.
- Hungry, adaptable, and excited to be trained in "the Instinctive Insights way."
Why Join Instinctive Insights?
- Work remotely in a flexible, entrepreneurial environment.
- Receive mentorship and structured training from senior managers.
- Unlimited PTO and Simple IRA matching.
- A free gym membership of your choice.
- Join a team where your campaigns translate into real memberships, not just vanity metrics.
Job Type: Full-time
Pay: $40, $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Paid time off
- Professional development assistance
Application Question(s):
- Why should you be considered for this job vs. all the other candidates?
Experience:
- Google Ads: 1 year (Preferred)
- Website management: 1 year (Preferred)
- SEO: 1 year (Preferred)
Work Location: Remote
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